# Tongue-Wagging Rockstar Lookbooks The Eleven Paris AW12 Catalog Stars Iggy Pop and Daisy Lowe By Meghan Young | Published 2012-06-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/eleven-paris-aw12 References: [lifelounge.au](http://www.lifelounge.com.au/blogs/lifeloungestaff/daisy-lowe-and-iggy-pop-for-eleven-paris-autumn_winter-2012.aspx) & [elevenparis](http://www.elevenparis.com/en/) The Eleven Paris AW12 lookbook promises to be very quirky, in a rockstar sort of way. The brand has recently offered a sneak peak of the catalog and it happens to star a rather [odd pair](https://www.trendhunter.com/trends/asos-inspired-by): musician Iggy Pop and model Daisy Lowe. As odd as it might be, the two appear to be a match made in heaven. They feed off of each other's playfulness for a photoshoot that will have people smiling in no time. Shot entirely in black and white, the Eleven Paris AW12 lookbook sees both Pop and Lowe wagging their tongues as though daring the viewer to contest their inevitable nuptials. Oh yes, as the [veil and bow-tie](https://www.trendhunter.com/trends/street-grandma-ugg) allude to, the two are getting hitched--in the catalog at least. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 58% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Quirky Lookbooks:** The use of unconventional themes and unexpected pairings in lookbooks can capture attention and create a memorable brand experience. - **Celebrity Collaborations:** Partnering with well-known personalities from different industries can bring fresh and unexpected perspectives to a brand, attracting a wider audience. - **Playful Photography:** Using humorous and whimsical elements in photography can create a sense of joy and playfulness, making the brand more relatable and engaging. ### Industries Being Reshaped - **Fashion:** Fashion brands can explore quirky and unconventional approaches to lookbooks to differentiate themselves in a crowded market. - **Music:** Musicians can collaborate with fashion brands to showcase their unique style and expand their reach to new audiences. - **Modeling:** Models can experiment with playful and unconventional shoots to showcase their versatility and stand out in the competitive modeling industry. ## Related on Trend Hunter - [Singer-Led Fashion Campaigns](https://www.trendhunter.com/trends/pour-homme-and-neighborhood.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Fashion-Forward Guitar Designs](https://www.trendhunter.com/trends/gibson-and-marc-jacobs.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Retro Nightclub-Themed Collaborations](https://www.trendhunter.com/trends/charles-jeffrey-loverboy-1.md) - [Artist-Collab Branded Jackets](https://www.trendhunter.com/trends/lidl-by-lidl.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md)