# Dual-Branded Fragrance Announcements 'Elevator Music' Was Made in Collaboration with Off-White By Ell Smith | Published 2018-01-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/elevator-music References: [hypebae](https://hypebae.com/2018/1/off-white-byredo-fragrance-elevator-music-sarah-andelman) & [instagram](https://www.instagram.com/p/BeXd-Ech7F6/?utm_source=ig_embed&utm_campaign=embed_ufi) Off White's Virgil Abloh has made his mark on both the fashion and design world, and now, the famed designer has announced his newest venture -- a dual-branded perfume entitled Elevator Music. Entering into the beauty industry is a first for Abloh, who has previously collaborated with the likes of IKEA, Vans, [KITH NYC](https://www.trendhunter.com/trends/kith-kin), [Levi's](https://www.trendhunter.com/trends/levis-x-sky-high-farm-good) and Nike. Now, after partnering with colette's former creative director Sarah Andelman the pair are set to release the new Off-White x byredo eau de parfum. While the details surrounding the liquid fragrance are unknown, the clear bottle was teased on Andelman's [Instagram](https://www.trendhunter.com/trends/dedcool) page. The bottle features the branding of both companies, and is finished with an elegant black cap. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 50% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Collaborative Perfume Design:** Collaborations between fashion and beauty brands open up opportunities for innovative perfume designs. - **Designer-driven Fragrances:** Famous designers venturing into the fragrance industry introduce stylish and unique scent offerings. - **Cross-industry Collaborations:** Partnerships between fashion and beauty industries result in exciting and disruptive product releases. ### Sectors Adopting This - **Fashion:** Fashion industry can explore collaborations with perfume brands to release co-branded fragrance lines. - **Beauty:** Beauty industry has the chance to collaborate with fashion designers to create exclusive and trendy perfumes. - **Design:** Design industry professionals can explore opportunities to incorporate fragrances into their creative projects. ## Related on Trend Hunter - [Expansive Luxury Fashion Fragrances](https://www.trendhunter.com/trends/offwhite-solution-fragrance.md) - [Digital NFT Fragrance Collaborations](https://www.trendhunter.com/trends/web3.md) - [Luxury All-Gender Perfumes](https://www.trendhunter.com/trends/les-ternels-de-balmain.md) - [Sunlight-Inspired Unisex Fragrances](https://www.trendhunter.com/trends/louis-vuitton-lvers.md) - [Mood-Enhancing Fragrance Collections](https://www.trendhunter.com/trends/vibe-perfume.md) - [Magazine-Collaborative Elevated Candles](https://www.trendhunter.com/trends/amborxyde-17.md) - [Fashion Brand Lavender Perfumes](https://www.trendhunter.com/trends/fabuloso.md) - [Celebrity-Launched Opulent Fragrances](https://www.trendhunter.com/trends/summer-mink.md) - [Collaboration Springtime Fragrances](https://www.trendhunter.com/trends/acne-studios-par-frederic-malle.md)