# Plant-Based Vegan Shakes Elevation Burger Has Just Debuted a New Lineup of Vegan Shakes By Katherine Pendrill | Published 2020-07-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/elevation-burger References: [qsrmagazine](https://www.qsrmagazine.com/news/elevation-burger-adds-vegan-shakes-menu) This summer, [Elevation Burger](https://www.trendhunter.com/trends/kraft-heinz-and-uber-eats) is expanding its plant-based offerings with the debut of a new lineup of [plant-based shakes](https://www.trendhunter.com/trends/plantbased-readytodrink-shakes). As CEO of [FAT](https://www.trendhunter.com/trends/420-drink-collaboration) Brands Andy Wiederhorn explains, "We are excited to be at the forefront of providing this plant-based alternate option so that even more customers can enjoy a sweet treat during the hot summer months and beyond.” Starting July 15, all of Elevation Burger's U.S. locations will begin serving up brand-new vegan shakes. The new shakes are made from a blend of Vanilla Oat Milk Ice Cream and Unsweetened Almond Milk, which gives the drinks and ultra-creamy texture. The vegan-friendly drinks can be enjoyed as a plain vanilla treat, or customers can choose to add-in one of Elevation Burger’s delicious fruit, which includes strawberries, mangos, blueberries, and bananas. Image Credit: Elevation Burger ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 45% | Activity: 53% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Shakes:** The growing demand for plant-based food options presents opportunities for brands to innovate and expand their plant-based shake offerings. - **Vegan Alternatives:** The rising popularity of veganism creates a market for businesses to develop and promote dairy-free, vegan-friendly shakes as a sweet treat option. - **Customizable Shakes:** Consumers' desire for personalized experiences opens doors for customization-focused brands to offer a wide range of flavors and mix-ins for vegan shakes. ### Where This Applies - **Fast Food:** Fast food chains can capitalize on the plant-based trend by introducing vegan shakes to appeal to a growing number of health-conscious and environmentally conscious consumers. - **Dairy Alternatives:** Companies in the dairy alternatives industry can explore partnerships or develop their own plant-based shake products to cater to consumers seeking vegan options. - **Smoothie and Juice Bars:** Smoothie and juice bars can diversify their offerings by incorporating plant-based shakes, tapping into the vegan and health-focused customer base. ## Related on Trend Hunter - [Plant-Based QSR Collections](https://www.trendhunter.com/trends/shake-shack-5.md) - [Warm Weather Plant-Based Shakes](https://www.trendhunter.com/trends/summertime-shakes.md) - [Vegan-Friendly Gingerbread Shakes](https://www.trendhunter.com/trends/frosted-gingerbread-shake.md) - [Plant-Based Self-Blended Shakes](https://www.trendhunter.com/trends/choco-choco-chip-oat-shake.md) - [Dairy-Free Burger Joint Desserts](https://www.trendhunter.com/trends/burger-lounge-x-klimon.md) - [Plant-Based Protein Shakes](https://www.trendhunter.com/trends/almondmilk-protein-shakes.md) - [Peachy Pride Month Shakes](https://www.trendhunter.com/trends/peachy-passion-pride-shake.md) - [Premium Shake Releases](https://www.trendhunter.com/trends/premium-shake.md) - [Holiday-Themed Milkshake Menus](https://www.trendhunter.com/trends/smashburger-holiday-milkshakes.md)