# Tough Steel Growlers The Otterbox Elevation 64 Keeps Beverages Warm By Joey Haar | Published 2017-06-30 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/elevation-64 References: [digitaltrends](https://www.digitaltrends.com/outdoors/otterbox-elevation-growler/?utm_source=feedly&utm_medium=webfeeds) & [otterbox](https://www.otterbox.com/en-us/elevation-64/growler/otr57-tumbler-64.html?scid=OB-NoAm-US-AFF-AFF-01397&utm_source=CJ&utm_medium=AFF) Many people are probably familiar with the [Otterbox](https://www.trendhunter.com/trends/gothic-revival) brand because of the company's popular and durable smartphone cases, but the new Elevation 64 Growler is a product that takes the company back to its roots. Before the smartphone revolution, Otterbox produced [tough and rugged camping equipment](https://www.trendhunter.com/trends/rugged-road-45-v2-cooler), so the company is leveraging its newfound success in the tech industry to make a move back to its roots. The Elevation 64 Growler is a [64 ounce tumbler](https://www.trendhunter.com/trends/vssl-rift-tumbler) that's designed for hikes and camping. It's made from 100 percent stainless steel, and it promises to keep warm beverages warm and cool beverages cool for extended periods of time. The growler is the third product in a series of tumblers from Otterbox, with ten- and twenty-ounce models having been released already. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 22% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Durable Drinkware:** Opportunity to create innovative and durable drinkware products that meet the needs of outdoor enthusiasts. - **Tech Industry Expansion:** Chance for tech companies to leverage their success and expertise to enter new industries, such as camping and outdoor gear. - **Retro Branding:** Trend of established brands returning to their original roots to tap into nostalgic consumer preferences. ### Who This Affects Most - **Camping and Outdoor Gear:** Potential for companies to create rugged and durable camping equipment that aligns with the needs of outdoor enthusiasts. - **Tech Accessories:** Opportunity to develop innovative tech accessories that cater to the specific needs of outdoor enthusiasts. - **Beverage Industry:** Chance for beverage companies to create durable and temperature-regulating drinkware that enhances the drinking experience. ## Related on Trend Hunter - [Ultra-Sturdy Drink Coolers](https://www.trendhunter.com/trends/east-oak-hard-cooler.md) - [Insulated Campsite Beer Steins](https://www.trendhunter.com/trends/big-grip-beer-stein.md) - [Insulated Tall Can Koozies](https://www.trendhunter.com/trends/tallboy-cooler-cup.md) - [Modern Rugged Mobile Coolers](https://www.trendhunter.com/trends/mobile-cooler.md) - [Designer Glass Coffee Carriers](https://www.trendhunter.com/trends/ember-cold-tumbler.md) - [32oz Stainless Steel Tumblers](https://www.trendhunter.com/trends/carter-carry-xl-tumbler.md) - [Expandable Modular Tumbler Cups](https://www.trendhunter.com/trends/eureka-tumbler.md) - [Upgraded Drinkware Lines](https://www.trendhunter.com/trends/drinkware-line.md) - [Capacious Heated Coffee Tumblers](https://www.trendhunter.com/trends/ember-tumbler.md)