# Altitude-Distilled Spirit Ranges Davy Dooms Introduced the 'Elevated Spirits Collection' By Debra John | Written with AI assistance | Published 2026-03-06 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/elevated-spirits References: [retaildesignblog.net](https://retaildesignblog.net/2026/02/26/elevated-spirits-by-davy-dooms/)  'Elevated Spirits' is a travel-focused liquor range designed by Davy Dooms and introduced for sale at airports nearest each product's origin, featuring bottles distilled in elevated regions to harness altitude-driven flavor. The lineup includes expressions from the Swedish highlands to Oaxaca, Mexico, with packaging inspired by air travel and hard-shell luggage, incorporating refined embossing and a three-letter code that identifies the liquid rather than a city. Color palettes and label graphics reflect local landscapes and key ingredients, while the barcode is integrated into the visual story instead of hiding on the back. A clear design system was created to boost shelf recognition in crowded airport retail environments and to make each bottle read as a ticket to discovery. For travelers and collectors, the concept turns a [duty-free purchase](https://www.trendhunter.com/trends/popups-at-airport-hubs) into a [place-based souvenir](https://www.trendhunter.com/trends/the-glendronach-house-editions) that communicates provenance and sensory cues at a glance. By linking distillation location, travel codes and luggage-inspired design, Elevated Spirits aligns with rising demand for authentic, [region-specific products in travel retail](https://www.trendhunter.com/trends/popup-at-heathrow-airport). Image Credit: Davy Dooms ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 71% | Activity: 72% | Freshness: 66% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Altitude-driven Terroir:** A focus on altitude as a defining flavor variable creates new expectations for provenance-based taste narratives and product stratification. - **Travel-centric Packaging:** Packaging that reads like luggage or a boarding pass reframes purchases as experiential souvenirs tied to mobility and place. - **Barcode-as-design Element:** Visible integration of functional codes into label aesthetics transforms traceability markers into storytelling devices that convey origin and authenticity. ### Industries Being Reshaped - **Travel Retail:** Airports and duty-free outlets become curated marketplaces where region-specific spirits serve as high-margin, place-based memorabilia for transit shoppers. - **Craft Distilling:** Small-scale distillers operating in distinctive microclimates gain opportunities to command premium positioning by emphasizing unique altitude-driven flavor profiles. - **Packaging Design:** Design studios and suppliers can redefine shelf impact by engineering tactile, travel-inspired formats and integrated visual codes that elevate product storytelling. ## Related on Trend Hunter - [Summer-Ready Elevated Cocktail Experiences](https://www.trendhunter.com/trends/summer-cocktail-culture.md) - [Fall-Ready Scotch Whisky Selections](https://www.trendhunter.com/trends/colder-months.md) - [Zodiac-Honoring Whiskey Ranges](https://www.trendhunter.com/trends/the-whisky-exchange-zodiac-series.md) - [Creative Collectible Spirits Bottles](https://www.trendhunter.com/trends/collectible-spirits-bottle.md) - [Travel-Inspired Scotch Series](https://www.trendhunter.com/trends/beyond-speyside.md) - [Experimental Limited Production Spirits](https://www.trendhunter.com/trends/distillery-series-16.md) - [Grain-To-Glass Whiskey Lines](https://www.trendhunter.com/trends/heaven-hill.md) - [Experimental Whiskey Ranges](https://www.trendhunter.com/trends/tailored-spirits-experimental-series.md) - [Elevated Organic Cocktail Mixers](https://www.trendhunter.com/trends/elevated-mixers.md)