# Expressive Unisex Socks Fortsox Introduces Dynamically Designs to Elevate Your Sock Game By Alex Porter | Published 2017-09-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/elevate-your-sock-game References: [kickstarter](https://www.kickstarter.com/projects/63444310/fortsox-wear-something-epic?ref=trendhunter) Fortsox is replacing bland, monotone pattern socks that look like a grandma's couch with adventurous styles that let people rock out with their socks out. Socks aren't just footwear -- they are the ultimate form of foot expression. Say goodbye to [boring socks](https://www.trendhunter.com/trends/wrangler-x-happy-socks) and hello to epic scenes of adventure and creativity. Fortsox features include [custom designs](https://www.trendhunter.com/trends/everyday-sock), one-size-fits-all sizing, strong no-slip calf bands, sweat- and moisture-wicking, an elastic comfort band for extra arch support with a reinforced heel and toe bed. Fortsox is based in Provo, Utah and is currently crowdfunding through [Kickstarter](https://www.trendhunter.com/trends/soccer-socks). Some of the perks of supporting the campaign include early bird discounted rates for all sock designs, free shipping in the US and a free extra pair for all international orders. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 12% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Adventurous Sock Designs:** Fortsox is disrupting the sock industry by offering socks with epic scenes of adventure and creativity, allowing individuals to express themselves through their feet. - **Customizable Socks:** Fortsox introduces disruptive innovation opportunities by allowing customers to create their own custom designs, giving them personalized and unique socks. - **Moisture-wicking and Comfortable Socks:** Fortsox's sweat- and moisture-wicking, elastic comfort band socks provide disruptive innovation opportunities for the comfort-focused sock industry. ### Industries Being Reshaped - **Fashion and Apparel:** The innovative sock designs by Fortsox offer new opportunities for disruption in the fashion and apparel industry. - **E-commerce and Crowdfunding:** Fortsox's crowdfunding campaign on Kickstarter demonstrates how e-commerce platforms can support disruptive innovation in the sock industry. - **Sport and Fitness:** Fortsox's moisture-wicking and comfortable socks present disruptive innovation opportunities within the sport and fitness industry, catering to individuals seeking high-performance socks. ## Related on Trend Hunter - [High-Performance Sock Brands](https://www.trendhunter.com/trends/performance-sock-brand.md) - [Colorful Spring-Inspired Running Socks](https://www.trendhunter.com/trends/feetures-unveiled.md) - [Artistic Gen Z-Inspired Socks](https://www.trendhunter.com/trends/doublesoul.md) - [Giftable Sock Bundles](https://www.trendhunter.com/trends/giftable-sock-bundles.md) - [Romance-Inspired Functional Socks](https://www.trendhunter.com/trends/true-romance1.md) - [Limited Edition Performance Socks](https://www.trendhunter.com/trends/boston-marathon.md) - [Experiential Sock Pop-Ups](https://www.trendhunter.com/trends/not-a-sock-shop.md) - [Luxury Eco-Conscious Socks](https://www.trendhunter.com/trends/madmia.md) - [Expanded Debut Sock Ranges](https://www.trendhunter.com/trends/step-one-1.md)