# Clean-Friendly Kitchenware ‘Elevate' Utensils by Gillian Westley Make for Quick Tidyin By Andrew Robichaud | Published 2009-08-11 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/elevate-utensils References: [dezeen](http://www.dezeen.com/2009/08/11/elevate-by-gillian-westley-for-joseph-joseph/) & [josephjoseph](http://www.josephjoseph.com/) One of the worst parts about cooking is the clean up afterward. Gillian Westley’s new Elevate utensils severely soften the blow of a [messy kitchen](https://www.trendhunter.com/trends/fotile-x20-max). The very [sleekly designed Elevate utensils](https://www.trendhunter.com/trends/bio-fresher) have a small pillar in the middle that keeps them from touching the counter. Their handle is specially weighted to have a sturdy centre of balance so that they won’t topple over. The Elevate utensils are a [helpful tool](https://www.trendhunter.com/trends/practical-kitchen-tools) that will make cleaning after dinner a much more welcomed event. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 25% | Activity: 22% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Kitchen](https://www.trendhunter.com/kitchen) ## Key Themes ### Key Themes Behind This Trend - **Elevated Utensils:** Designing kitchen utensils with a small pillar in the middle that keep them from touching the counter creates disruption in the kitchenware industry by simplifying the cleaning process. - **Weighted Utensil Handles:** Creating utensils with specially weighted handles to have a sturdy centre of balance that won't topple over creates disruptive opportunities for the design of kitchenware. - **Sleek Design for Kitchenware:** Using a sleek design for kitchenware can create disruption in the industry by making them not only functional but also aesthetically pleasing. ### Where This Applies - **Kitchenware:** There is an opportunity to innovate within the kitchenware industry by focusing on designs that help simplify the cleaning process, such as utensils with small pillars in the middle or weighted handles. - **Home Goods:** Creating aesthetically pleasing home goods that are also functional, such as sleek designed kitchenware, can disrupt the industry and attract more consumers. - **Household Cleaning:** The implementation of tools like Elevate utensils can disrupt the household cleaning industry by making the cleaning process easier and more welcomed for users. ## Related on Trend Hunter - [Elevated Kitchen Tools](https://www.trendhunter.com/trends/elevated-kitchen-tools.md) - [Versatile Kitchen Multi-Tools](https://www.trendhunter.com/trends/kitchen-multitools.md) - [Multi-Color Kitchen Tongs](https://www.trendhunter.com/trends/multicolor-kitchen-tongs.md) - [Sustainable Kitchen Gear](https://www.trendhunter.com/trends/legni-collection.md) - [Multi-Functional Kitchen Tools](https://www.trendhunter.com/trends/multifunctional-kitchen-tools.md) - [Eco-Friendly Oak-Made Kitchen Utensils](https://www.trendhunter.com/trends/oak-wood-utensils.md) - [Interchangeable All-in-One Cutlery](https://www.trendhunter.com/trends/pinchy-cutlery.md) - [Flatpack Metal Utensil Kits](https://www.trendhunter.com/trends/uphold-cutlery.md) - [Visual Impairment-Friendly Cooking Utensils](https://www.trendhunter.com/trends/haptics-of-cooking.md)