# Spiced Winter-Ready Ciders The Hawkes Elephant on Ice Cider Can be Drank Cold, Hot or Even Mulled By Michael Hemsworth | Published 2018-11-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/elephant-on-ice References: [conveniencestore](https://www.conveniencestore.co.uk/products/hawkes-launches-new-winter-craft-cider/573414.article?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=rss) & [wearehawkes](https://www.wearehawkes.com) The Hawkes Elephant on Ice Cider has been unveiled by the UK-based cidery for winter to offer consumers a new way to enjoy the familiar product in a seasonally suited way. The cider features a 4% ABV and holds a deep amber profile that has been infused with winter spices like cinnamon and cloves, which will offer a slightly warming effect when consumed. The cider can be consumed cold, hot or even as a mulled beverage to offer a versatile option for consumers to pick up this holiday season when entertaining or heading to a party. The Hawkes Elephant on Ice Cider is inspired by the 1814 London Frost Fair that saw staff walk elephants across the Thames river in the frigid weather. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 53% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Winter Cider:** There is an opportunity to create more winter-themed ciders that incorporate warming spices and can be enjoyed cold, hot, or mulled. - **Versatile Beverages:** The demand for versatile beverages that can be consumed in different ways (cold, hot, mulled) is on the rise, opening up opportunities for new product development. - **Inspired by History:** Creating products that draw inspiration from historical events, like the 1814 London Frost Fair, can provide a unique selling point and storytelling opportunity. ### Sectors Adopting This - **Cider Production:** Cider producers can explore the creation of winter-themed ciders with spices for a unique product offering and expanded market reach. - **Beverage Manufacturing:** Beverage manufacturers can develop versatile products that can be enjoyed cold, hot, or mulled to meet the growing consumer demand for flexibility. - **Event and Party Supplies:** Companies that supply event and party supplies can tap into the trend of winter-themed ciders and market them as a versatile option for holiday gatherings and celebrations. ## Related on Trend Hunter - [Maple-Laced Spiced Ciders](https://www.trendhunter.com/trends/spiced-ciders.md) - [Seasonally Spiced Ciders](https://www.trendhunter.com/trends/spiced-cider.md) - [Lighter Hard Ciders](https://www.trendhunter.com/trends/crisp-imperial-hard-cider.md) - [Holiday Season Hard Ciders](https://www.trendhunter.com/trends/2-towns-ciderhouse-sled-zeppelin.md) - [Spice-Infused Apple Ciders](https://www.trendhunter.com/trends/worlds-angriest-cider.md) - [Spiced Alcohol-Free Mulled Wines](https://www.trendhunter.com/trends/eisberg-mulled.md) - [Sparkling Cinnamon Spice Beverages](https://www.trendhunter.com/trends/spindrift-spiced-apple-cider.md) - [Fall Spice Apple Ciders](https://www.trendhunter.com/trends/fall-spice-apple-cider.md) - [Tropically Enhanced Ciders](https://www.trendhunter.com/trends/strongbow-tropical-cider.md)