# Pop Star-Inspired Architecture Elenberg Fraser Designs a Skyscraper Modelled After Beyonce By Meghan Young | Published 2015-07-06 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/elenberg-fraser References: [theverge](http://www.theverge.com/tldr/2015/7/6/8900107/beyonce-skyscraper-melbourne-premiere-tower) & [elenbergfraser](http://elenbergfraser.com/) Buildings might be named after celebrated individuals on a regular bases, but Elenberg Fraser has taken this a step further by designing a [skyscraper](https://www.trendhunter.com/trends/one-park-lane) after a particular pop star: Beyonce Knowles. Located at 134 Spencer Street in Melbourne, Australia, it's a [curvaceous design](https://www.trendhunter.com/trends/fractal-facade-house) that recalls "the twists and turns of a woman dancing in black cloth." As a more direct reference, Elenberg Fraser accompanies the press release with a link to the Beyoncé 'Ghost' video. Dubbed Premier Tower, the Elenberg Fraser project is a unique one. In addition to providing [660 apartments](https://www.trendhunter.com/trends/five-park-miami-beach), a 160-room hotel and a number of retail stores, people will be able to enjoy a new sculptural landmark that rises as a glinting icon in the Australian city center. Perhaps Beyonce will be on hand to christen it when completed. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 49% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity-inspired Architecture:** Opportunity for architects and designers to create unique buildings modeled after iconic figures that generate buzz and create a memorable experience for visitors. - **Curvaceous Skyscraper Designs:** Opportunity to revolutionize traditional skyscraper designs by incorporating more fluid and dynamic shapes that evoke a sense of movement and beauty. - **Artistic Integration of Pop Culture:** Opportunity to infuse elements of popular culture, such as music and fashion, into architectural designs to create visually distinctive and culturally relevant structures. ### Sectors Adopting This - **Real Estate and Property Development:** Opportunity for real estate developers to attract attention and stand out in the market by creating visually striking and unique architectural projects. - **Hospitality and Tourism:** Opportunity for hotels and resorts to leverage celebrity-inspired architecture to attract guests seeking a one-of-a-kind experience and generate media coverage. - **Design and Construction:** Opportunity for architects, engineers, and construction firms to showcase their creativity and technical expertise through the execution of innovative and unconventional architectural designs. ## Related on Trend Hunter - [Gracefully Dynamic Skyscrapers](https://www.trendhunter.com/trends/bond-tower.md) - [Precast Concrete Toronto Skyscrapers](https://www.trendhunter.com/trends/tower-hill-development.md) - [Diamond-Inspired Luxe Skyscrapers](https://www.trendhunter.com/trends/villa-miami.md) - [Staggered Tower Texan Skyscrapers](https://www.trendhunter.com/trends/1550-on-the-green.md) - [Ski Resort Crystalline Skyscrapers](https://www.trendhunter.com/trends/trojena-ski-resort.md) - [Glass Facade Premium Skyscrapers](https://www.trendhunter.com/trends/henderson-office.md) - [Singer-Themed Art Exhibitions](https://www.trendhunter.com/trends/flannels-x.md) - [Emirati-Inspired Towers](https://www.trendhunter.com/trends/symphony-tower.md) - [Porcelain-Clad Skyscrapers](https://www.trendhunter.com/trends/selldorf-architects.md)