# Fresh-Faced Fashion Photography The 'Elena Burenina' Lookbook is Makeup Free By Allison Love | Published 2010-08-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/elena-burenina References: [behance.net](http://www.behance.net/gallery/Elena-Burenina/620248) & [behance.net](http://www.behance.net/JuliaChe) The 'Elena Burenina' lookbook from Julia Che is stunning, since it focuses on the model's [natural beauty](https://www.trendhunter.com/trends/authentic-skincare-campaign). The young model shows off her talents and whimsical nature on the beach. The 'Elena Burenina' portfolio is sensational, highlighting a model who is destined to be on the front page of [high-end fashion magazines](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign) in the near future. **Implications** - It is a mantra in the cosmetics industry that the best makeup will make someone look like they're wearing no makeup at all. This concept has been taken literally as of late as the antidote to over-Photoshopped photography that ha reigned supreme in tabloids and fashion editorials. Today's consumer seeks what people always have: honesty. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 93% | Activity: 84% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Natural Beauty Movement:** Promoting natural beauty and minimal makeup in fashion photography and advertising can create a new trend for the Natural Beauty Movement. - **Authentic Marketing:** Using natural images and minimal retouching in advertising and marketing can create authenticity around a brand. - **Unfiltered Photography:** The rise of unfiltered, natural photography can revolutionize the fashion industry and create more realistic standards of beauty. ### Sectors Adopting This - **Fashion:** Fashion brands can capitalize on the trend towards natural beauty by creating clothing and looks that complement it. - **Cosmetics:** Cosmetic brands can innovate by developing natural-looking makeup that enhances rather than covers up one's natural beauty. - **Photography:** Photography studios and agencies can innovate by offering unfiltered, natural photography that captures true beauty and avoids unrealistic standards. ## Related on Trend Hunter - [Unretouched Photography Books](https://www.trendhunter.com/trends/dove-reimagine-beauty.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Featherweight Skin-First Foundations](https://www.trendhunter.com/trends/no-makeup-makeup.md) - [Empowering Clean Beauty Campaigns](https://www.trendhunter.com/trends/clean-beauty-campaign1.md) - [Natural Luxurious Makeup Collections](https://www.trendhunter.com/trends/les-beiges-collection.md) - [Non-AI Beauty Campaigns](https://www.trendhunter.com/trends/the-code.md) - [Truth-Forward Beauty Campaigns](https://www.trendhunter.com/trends/the-ordinary-x-uncommon.md) - [Blurred Cosmetic Campaigns](https://www.trendhunter.com/trends/mac-cosmetics-and-ella-gross.md) - [Authentic Skincare Campaigns](https://www.trendhunter.com/trends/authentic-skincare-campaign.md)