# Million-Dollar Gold Motorhomes The eleMMent Palazzo Features a Rooftop Cocktail Bar By | Published 2013-06-12 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/elemment-palazzo References: [luxurylaunches](http://luxurylaunches.com/transport/worlds-most-expensive-motorhome-clad-in-gold-is-up-for-3-1-million-in-dubai.php) & [dailymail](http://www.dailymail.co.uk/news/article-2338810/Worlds-expensive-motorhome-goes-sale-2m-comes-complete-cocktail-bar-roof-terrace.html) The eleMMent Palazzo, from Marchi Motorhomes, has just sold in Dubai for $3.1 million, making it the world’s most expensive motorhome. This gold-plated recreation vehicle is one of the most luxurious demonstrations of personal transport ever seen. The motorhome comes equipped with a huge master bedroom, a 40-inch plasma screen TV, a fireplace and even a rooftop terrace. The most incredible feature of the eleMMent Palazzo is its ability to transform into a [personal pop-up cocktail bar](https://www.trendhunter.com/trends/sunlight-vanlife-camper-van). With the push of a single button, this motorhome transforms into a ‘Sky Lounge.’ Its floors become heated, marble lighting is activated, and the rooftop opens up to the sky. With so much time spent in the car, this transformation would be a welcome one for eleMMent Palazzo users. While a motorhome might not seem like the automatic method of transport for people who live in the lap of luxury, the eleMMent Palazzo is no [ordinary motorhome](https://www.trendhunter.com/trends/torsus-praetorian-liberra). With a personal bar, sleek exterior and beautiful furnishings, this RV is one of the [most luxurious automobiles](https://www.trendhunter.com/trends/lexani-motorcars) on the market. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 100% | Activity: 100% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Luxury Motorhomes:** Disruptive innovation opportunity: Develop high-end motorhomes with innovative features and luxurious amenities to cater to the growing demand for luxury travel experiences. - **Transformable Vehicles:** Disruptive innovation opportunity: Design vehicles that can transform into different functional spaces, providing users with versatile and customized experiences. - **Personalized Transportation:** Disruptive innovation opportunity: Create personalized transportation solutions that offer extravagant features and unique experiences for affluent consumers. ### Where This Applies - **Recreational Vehicles:** Disruptive innovation opportunity: Revolutionize the recreational vehicle industry by incorporating opulent designs, advanced technology, and customizable features. - **Luxury Travel and Hospitality:** Disruptive innovation opportunity: Innovate in the luxury travel and hospitality industry by offering unique and extravagant travel experiences, combining transportation, accommodation, and entertainment. - **Automotive Manufacturing:** Disruptive innovation opportunity: Explore new possibilities in automotive manufacturing by integrating luxury and technology into vehicles, merging the worlds of transportation and lifestyle. ## Related on Trend Hunter - [Ruggedly Chic Luxury Motorhomes](https://www.trendhunter.com/trends/chic-luxury-motorhome.md) - [Million-Dollar Camper Trucks](https://www.trendhunter.com/trends/sod-rise-camper.md) - [Luxury Off-Grid RVs](https://www.trendhunter.com/trends/arto-motorhome.md) - [Opulent Oversized Inaugural Motorhomes](https://www.trendhunter.com/trends/brabus-big-boy-1200.md) - [Luxe Home-Like Travel Trailers](https://www.trendhunter.com/trends/living-vehicle-hd24.md) - [Carbon-Shelled Camper Trucks](https://www.trendhunter.com/trends/armadillo-crawler-s.md) - [Luxury Long-Term Travel Trailers](https://www.trendhunter.com/trends/living-vehicle-2024-hdpro.md) - [Luxury Apartment Glamping Vans](https://www.trendhunter.com/trends/robeta-ananya-glampervan.md) - [Luxurious Off-Road Motorhomes](https://www.trendhunter.com/trends/torsus-praetorian-liberra.md)