# Inclusivity-Forward Skincare Partnerships ELEMIS x Aston Martin Aramco Team Up for Formula One By Debra John | Published 2025-02-13 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/elemis-x-aston-martin References: [elemis](https://www.elemis.com/1) & [instagram](https://www.instagram.com/p/DF-AyH6v5ik/?hl=en)  [ELEMIS](https://www.trendhunter.com/trends/elemis) x Aston Martin Aramco have established a new multi-year partnership, with ELEMIS becoming the first Official Skincare Partner of The [Aston Martin Aramco Formula One](https://www.trendhunter.com/trends/elemis-becomes-the-official) Team: This exciting collaboration combines ELEMIS’s expertise in beauty innovation with the high-performance world of Formula 1. As part of this partnership, both companies are "united in their goal of promoting inclusivity within the sport, especially as the Formula 1 fanbase has expanded to include a growing number of female supporters." In the inaugural year of this collaboration, ELEMIS will introduce an exclusive selection of limited-edition product collections, offering fans and supporters a unique opportunity to engage with the brand. Furthermore, at the Aston Martin Aramco Paddock Club Suite, guests will be invited to enjoy a range of well-being-focused 'pit stop' treatments, enhancing their trackside experience. Ultimately, this partnership represents a significant step forward in integrating wellness into the dynamic world of Formula 1. Image Credit: ELEMIS ## Trend Insights (Trend Hunter) - Score: 7.1/10 - Popularity: 85% | Activity: 94% | Freshness: 35% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Inclusivity-inventive Collaborations:** The partnership between ELEMIS and Aston Martin Aramco emphasizes innovations that cater to an expanding and diversified audience within the high-octane world of Formula 1. - **Cross-industry Brand Experiences:** ELEMIS's presence in Formula 1 highlights the potential for brands from disparate industries to co-create immersive experiences that draw on each partner's strengths. - **Wellness-enhanced Fan Engagement:** By offering exclusive 'pit stop' treatments, the collaboration showcases how wellness-oriented activities can elevate spectator experiences at sporting events. ### Industries Being Reshaped - **Beauty and Skincare:** This partnership opens avenues for beauty brands to weave their offerings into the fabrics of sports and entertainment, creating unique selling propositions. - **Sports and Entertainment:** The intersection of luxury skincare and Formula 1 exemplifies how sports industries can leverage partnerships to broaden their appeal and engage new demographics. - **Hospitality and Events:** Integrating skincare and wellness into event experiences offers hospitality operators novel ways to enhance the guest journey and build brand differentiation. ## Related on Trend Hunter - [Skincare Automobile Partnerships](https://www.trendhunter.com/trends/elemis-becomes-the-official.md) - [All-Female Racing Partnerships](https://www.trendhunter.com/trends/allfemale-racing.md) - [Motorsport-Inspired Malt Whisky Partnerships](https://www.trendhunter.com/trends/aston-martin-formula-one.md) - [Exclusive Energizing Amenities Collabs](https://www.trendhunter.com/trends/grown-alchemist-joins-equinox.md) - [Beauty Brand-Backed Race Cars](https://www.trendhunter.com/trends/indianapolis-500.md) - [Motorsport Whisky Experiences](https://www.trendhunter.com/trends/glenfiddich-x-aston-martin.md) - [Unique Motorsport Partnerships](https://www.trendhunter.com/trends/mercedesamg-petronas.md) - [Fitness-Focused Skincare Partnerships](https://www.trendhunter.com/trends/fitnessfocused-skincare.md) - [Official Racing Spirit Partnerships](https://www.trendhunter.com/trends/belvedere-and-formula-one.md)