# Dramatic Scottish Landscapes Elemental by Paul Hollingworth Captures the Isle of Skye By Meghan Young | Published 2013-03-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/elemental-by-paul-hollingworth References: [behance.net](http://www.behance.net/gallery/Elemental/7426539) & [ph-graphic](http://www.ph-graphic.co.uk/) Scotland is often depicted as a mystical land that is home to [ancient castles](https://www.trendhunter.com/trends/under-one-roof-exhibition), lush landscapes and, of course, the Loch Ness Monster. The photo series Elemental by Paul Hollingworth might not capture that mythical creature, but it surely does justice to landscape legends. In particular, it focuses on the [Isle of Skye](https://www.trendhunter.com/trends/fairburn-tower), the largest and most northerly large island in the Inner Hebrides of Scotland. As with anywhere in the [Scottish highlands](https://www.trendhunter.com/trends/beyond-speyside), the weather is a temperamental maiden, switching from sunny skies and smiles to dark clouds and scowls in seconds. Elemental by Paul Hollingworth, a photographer based in Edinburgh, United Kingdom, captures this constant state of flux beautifully. Shot in black and white, the images are particularly moody. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 32% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Majestic Landscape Photography:** Companies can develop innovative editing software to enhance the art and storytelling aspects of landscape photography. - **Weather-inspired Designs:** Industries can utilize weather intelligence technology to create products that cater to sudden changes in weather patterns. - **Scottish Cultural Tourism:** Businesses can tap into the growing interest in traditional Scottish culture and landscapes to develop new tourism offerings. ### Who This Affects Most - **Photography:** Tech companies can partner with photographers to create new editing software and hardware that caters to the specific needs of landscape photography. - **Weather Technology:** Fashion and outdoor gear companies can utilize weather intelligence technology to design more adaptable and comfortable clothing and gear. - **Tourism:** Hospitality brands can develop unique travel experiences that cater to the increasing demand for authentic Scottish culture and landscapes. ## Related on Trend Hunter - [Natural Material Scottish Cottages](https://www.trendhunter.com/trends/iorram.md) - [Local Stone-Clad Coastal Shelters](https://www.trendhunter.com/trends/caochan-na-creige.md) - [19th-Century-Inspired Seating Collections](https://www.trendhunter.com/trends/scottish-designers.md) - [Stone Cottage Renos](https://www.trendhunter.com/trends/hameart-project.md) - [Scotland-Themed Spa Treatments](https://www.trendhunter.com/trends/hot-stone-massage.md) - [Localized Whisky Rebrands](https://www.trendhunter.com/trends/highland-park.md) - [Experimental Single Malts](https://www.trendhunter.com/trends/the-dragon-series-by-bladnoch.md) - [Weatherized Visual Wooden Homes](https://www.trendhunter.com/trends/hundred-acre-wood.md) - [Scotland-Honoring Design Exhibitions](https://www.trendhunter.com/trends/under-one-roof-exhibition.md)