# Sustainable Eucalyptus Underwear Element Pure's Underwear and Loungewear is Soft and Supple By Joey Haar | Published 2017-03-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/element-pure References: [kickstarter](https://www.kickstarter.com/projects/elementpure/worlds-softest-sustainable-underwear-and-loungewea?ref=project_link) As terms like 'fast fashion' have become more widely used, clothing companies have responded by finding ways to make their offerings as sustainable as possible, and [Element Pure](https://www.trendhunter.com/trends/element-nail-bar) represents just one of the companies to do so. By using nanofibers sourced from eucalyptus, Element Pure is able to offer underwear and loungewear that's not only sustainable, but soft and comfortable as well. After the success of an earlier line of clothing that uses the same eucalyptus material, Element Pure has released a similar line of underwear and loungewear for both men and women. On the men's side, Element Pure offers boxer briefs, shorts, and long pants. For women, the company has panties, short shorts, and long pants. The company also offers [unisex t-shirts](https://www.trendhunter.com/trends/airknitx-tshirt) made from the same material. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 83% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Underwear](https://www.trendhunter.com/underwear) ## Key Themes ### What's Driving This Trend - **Sustainable Clothing:** Using nanofibers from natural sources like eucalyptus to create more sustainable clothing options. - **Comfortable Loungewear:** Designing loungewear made from natural materials like eucalyptus fibers for maximum comfort. - **Fast Fashion Alternatives:** Creating alternative products to fast fashion that are sustainable and also enjoyable and comfortable to wear. ### Who This Affects Most - **Fashion:** The fashion industry can utilize natural materials like eucalyptus to create sustainable and comfortable clothing lines. - **Textile Manufacturing:** The textile manufacturing industry can adapt to the market demand for sustainable clothing by utilizing natural and eco-friendly sources like eucalyptus. - **Retail:** Retail industries can capitalize on the growing demand for sustainable clothing products by offering natural eucalyptus-based clothing to conscious consumers. ## Related on Trend Hunter - [Biodegradable Undergarments](https://www.trendhunter.com/trends/sparepair-underwear.md) - [Sustainable Bamboo Home Goods](https://www.trendhunter.com/trends/ettitude.md) - [Performance-Focused Undergarments](https://www.trendhunter.com/trends/hux.md) - [Inclusive Soft-Material Sleepwear](https://www.trendhunter.com/trends/cotton-stretch-collection.md) - [Eco-Conscious Sugarcane Bras](https://www.trendhunter.com/trends/walmart-8.md) - [Dessert-Hued Underwear Ranges](https://www.trendhunter.com/trends/stripe-stare-chocolate-collection.md) - [Organic Cotton Essentials](https://www.trendhunter.com/trends/organic-cotton.md) - [Sustainable Back-Up Underwear](https://www.trendhunter.com/trends/backup-underwear.md) - [Ultra-Soft Sustainable Sleepwear](https://www.trendhunter.com/trends/seray.md)