# Summery Vintage Kicks Element Europe Unveils its Desert Oasis Collection By Vasiliki Marapas | Published 2014-05-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/element-europe References: [highsnobiety](http://www.highsnobiety.com/2014/05/28/element-europe-desert-oasis-collection/) & [eu.elementbrand](http://eu.elementbrand.com/) Element Europe had visions of glimmering pools and pina coladas dancing in its head when it conceived of the 'Desert Oasis' collection. The collection is comprised of t-shirts, button-ups, [board shorts, dresses and accessories](https://www.trendhunter.com/trends/sel-de-mer) in shades of turquoise and khaki. It is accompanied by a [line of footwear](https://www.trendhunter.com/trends/voile-blanche), featuring the brand's signature sneaker silhouette, available in a rich palette of aqua, navy and floral hues. If this unisex, [vintage-inspired collection](https://www.trendhunter.com/trends/rudsak-ss25-collection) doesn't get you in the mood for summer, I don't know what will! It has all the elements -- get it -- of the season: lightweight fabrics, casual silhouettes and zesty colors and patterns that bring to mind the sun and sea. These pieces are perfect for poolside relaxation and day drinking. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 97% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Vintage-inspired Collections:** There is an opportunity to create more collections that draw on vintage designs and styles, as the popularity of retro fashion continues to grow. - **Unisex Fashion Lines:** Designing clothing that is marketed to both men and women, like the Desert Oasis collection, can tap into a larger audience and promote inclusivity. - **Sustainable Fashion Initiatives:** Sustainability and eco-friendliness are increasingly important considerations in the fashion industry, and promoting environment-friendly materials and processes can be a disruptive innovation opportunity. ### Where This Applies - **Fashion Retail:** Clothing retailers can capitalize on the trend of vintage-inspired collections by incorporating more throwback designs into their lines. - **Footwear Manufacturing:** Manufacturers can boost sales by releasing unisex shoe designs, such as Element Europe's signature sneaker silhouette in the Desert Oasis collection. - **Sustainable Materials Production:** Companies producing materials like organic cotton, recycled polyester, and other environmentally friendly textiles are seeing an increase in demand for sustainable fashion initiatives. ## Related on Trend Hunter - [Textured Floral Design Footwear](https://www.trendhunter.com/trends/oasis-society.md) - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md) - [Vintage Miami Beachwear Capsules](https://www.trendhunter.com/trends/spring-2024-menswear-collection.md) - [Dynamic Neutral-Toned Footwear](https://www.trendhunter.com/trends/sanuk-1.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Coastal Beach-Inspired Footwear](https://www.trendhunter.com/trends/voile-blanche.md) - [Eclectic Preppy Summer Apparel](https://www.trendhunter.com/trends/beams-plus-2.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Festival-Ready Footwear Series](https://www.trendhunter.com/trends/aldo.md)