# Primal Handcrafted Mugs Celebrate the Natural Elements with Earth-Loving Element Cups By Gil Cohen | Published 2013-06-03 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/element-cups References: [outblush](http://www.outblush.com/women/home/dining/element-cups) & [uncommongoods](http://www.uncommongoods.com/product/element-cups) Get in touch with nature and the simpler things in life while using the rustic line of Element Cups handcrafted by design duo Eric Hendrick and Noelle Van Hendrick. A set of four very individual mugs, the collection celebrates the [four basic elements](https://www.trendhunter.com/trends/elements-collection-1) that were first identified by ancient and wise scholars. Earth, air, fire and water are all represented by the most [rudimentary of designs](https://www.trendhunter.com/trends/earth-to-people-furniture-collection), quite in the style of a caveman as though they were taken from drawings seen on the insides of cave walls. Each of the Element Cups incorporates a "comfy nudge," as the product page explains it, a place where your thumb can rest so that the [mugs feel comfortable](https://www.trendhunter.com/trends/oceanus-brass-tankard) when holding them in your hands. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 35% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Nature-inspired Design:** Opportunity for businesses to create products that celebrate and incorporate elements of nature. - **Primitive Aesthetic:** Potential for companies to develop minimalist designs that evoke a sense of ancient and primal connections. - **Comfort-enhanced Products:** Space for innovation in creating products that prioritize ergonomic comfort and user experience. ### Where This Applies - **Home Decor:** Home decor companies can explore nature-inspired designs in their product lines. - **Artisan Goods:** Artisan goods industries can tap into the demand for primitive aesthetics. - **Kitchenware:** Opportunity for kitchenware manufacturers to prioritize comfort-enhancing features in their products. ## Related on Trend Hunter - [Natural Landscape-Inspired Ceramics](https://www.trendhunter.com/trends/matter-collection.md) - [Handle-Free Coffee Mugs](https://www.trendhunter.com/trends/pinch-hold.md) - [Sustainable Upcycled Glass Cups](https://www.trendhunter.com/trends/hmm-design.md) - [Festive Tree-Inspired Mugs](https://www.trendhunter.com/trends/christmas-tree-mugs.md) - [Captivating Tonal Drinking Glassware](https://www.trendhunter.com/trends/podio-cup.md) - [Grown Drinkware Forms](https://www.trendhunter.com/trends/gourd.md) - [Eco-Friendly Double Wall Mugs](https://www.trendhunter.com/trends/tidouble-wall-mugs.md) - [Utensil Holding Mugs](https://www.trendhunter.com/trends/1handmug.md) - [Ergonomically Designed Mugs](https://www.trendhunter.com/trends/ergonomically-designed-mug.md)