# Seductive Housewife Photography The Elegantly Scant SS11 Lookbook Stars Tiah Eckhardt By Meghan Young | Published 2011-05-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/elegantly-scant-ss11 References: [fashionising](http://www.fashionising.com/clothing/b--Tiah-Eckhardt-is-elegantly-scant-6881.html) & [elegantlyscant](http://www.elegantlyscant.com) It seems like fashion labels and photographers are still not sick of the whole Mad Men theme, judging from the looks of the Elegantly Scant SS11 catalog. This lookbook puts its on spin on the iconic fashion and styling of the 1960s housewife. The Elegantly Scant SS11 lookbook seems to tap the modern Desperate Housewives TV show for added inspiration. Glamorous yet scandalous, model Tiah Eckhardt does a fantastic job channeling both her inner Betty Draper and Gabrielle Solis, although I probably should be comparing her to Joan Harris and Bree Van De Kamp if I take into account her fiery red locks. On the whole, I love that the Elegantly Scant SS11 lookbook doesn't take itself too seriously. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 100% | Activity: 100% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Retro-inspired Fashion:** Opportunity to create more modern takes on iconic fashion and styling from past eras. - **Tv-themed Fashion:** Opportunity to tap into the popularity of TV shows for added inspiration in fashion design. - **Seductive Photography:** Opportunity to incorporate more provocative elements into fashion photography. ### Who This Affects Most - **Fashion:** Opportunity to create unique and modern fashion designs. - **Photography:** Opportunity to experiment with different and more provocative photography styles. - **Entertainment:** Opportunity to collaborate with TV shows and other forms of entertainment for fashion inspiration. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Office-Themed Lingerie Collections](https://www.trendhunter.com/trends/hot-desking.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Vibrant Lingerie Collections](https://www.trendhunter.com/trends/lorette-springsummer-collection.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md)