# Luxe Transformation-Focused Brands Muta Enjoys an Elegant Visual Language by the branding people By Kalin Ned | Published 2018-12-29 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/elegant-visual-language References: [behance.net](https://www.behance.net/gallery/70495531/Muta) & [tbpmx](http://tbpmx.com/en/home/) Design identities are incredibly important and Muta is a brand that successfully leverages its elegant visual language to signify its dedication to quality and sophisticated style. Its offerings — [handmade goods that feature 100% natural leather](https://www.trendhunter.com/trends/peter-james), are slick, luxurious and minimalist. As a result, the branding people — a Mexico City-based design studio, leverages the already established brand aesthetic to produce an identity that will surely make an impression. The elegant visual language signifies “an [exploration of traditions and technique](https://www.trendhunter.com/trends/fragments) of various indigenous cultures.” The main subject matter concerns transformation, a type of growth, getting from point a to point b. For the palette, the branding people tapped the tonalities of leather, the font provides a subtle contrast, while the overall language of visualization “reflects the dynamism and the change of state that the objects suffer.” ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 85% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Key Themes Behind This Trend - **Transformation-focused Brands:** Opportunity for brands to focus on transformation as a core value and incorporate visual language that reflects growth and change. - **Elegant Visual Language:** Potential for brands to leverage an elegant visual style to convey sophistication, quality, and a minimalist aesthetic. - **Handmade Luxury Goods:** Emerging market for handmade goods made from 100% natural leather, offering a slick and luxurious alternative to mass-produced products. ### Where This Applies - **Branding and Design:** Opportunity for design studios to create impactful brand identities by leveraging elegant visual language and reflecting transformation and growth. - **Fashion and Luxury:** Growing demand for handmade luxury goods made from natural leather, presenting opportunities for brands to cater to consumers seeking quality and sophistication. - **Artisan and Craftmanship:** Rise in appreciation for handcrafted products, particularly those made with traditional techniques, opening up market potential for artisans and craftsmen. ## Related on Trend Hunter - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Versatile Sculptural Outerwear](https://www.trendhunter.com/trends/transhabit-collection.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md) - [Identity-Exploring Artful Designs](https://www.trendhunter.com/trends/fragments.md) - [Transformative Furniture Forms](https://www.trendhunter.com/trends/metamorphosis-collection-2.md)