# Incredibly Elegant Sneakers Nike Tapped Four Female Designers for New Footwear Silhouettes By Kalin Ned | Published 2019-03-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/elegant-sneakers References: [oystermag](http://www.oystermag.com/2019/03/nike-asked-four-women-to-design-a-womens-shoe-and-the-results-are-obviously-perf/) & [nike](https://www.nike.com/ca/en_gb/?nst=0&cp=gsns_kw_bra!ca!goo!pure!c!e!nike!274846310132&ds_rl=1252249&gclid=EAIaIQobChMIxsvLt4KU4QIVgrfACh14BQ17EAAYASAAEgJrW_D_BwE&gclsrc=aw.ds) The Air Max Dia is a pair of elegant sneakers — a result of the [Nike](https://www.trendhunter.com/trends/air-max-rk61) brand tapping an all-female team for a silhouette. The project is definitely empowering as the idea was to push the "for women by women" agenda. The Air Max Dias are quite stylish, navigating the line between sporty and sophisticated. The elegant sneakers are characterized by a smooth and soft upper, with a "sole unit 'shell' [that] was designed to amplify and magnify the airbag window." This feature adds [extra cushion](https://www.trendhunter.com/trends/nike-vomero-plus) and, therefore, comfort for the wearer. This is a testimony that one can both achieve a performance-driven construction and a fashion-forward aesthetic. The elegant sneakers are made available in an all-white colorway and a [soft pink upper](https://www.trendhunter.com/trends/rose-gold-colorway) with black branding. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 91% | Activity: 88% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Women-led Sneaker Designs:** The trend of having all-female teams to design women's sneakers, resulting in more empowering shoe designs. - **Elegant Athletic Footwear:** The trend of incorporating sophisticated aesthetics into athletic footwear, creating more versatile shoe options. - **Comfort-driven Design:** The trend of focusing on comfort as a key factor in athletic footwear design, and incorporating innovative cushioning technologies. ### Sectors Adopting This - **Athletic Footwear:** The athletic footwear industry has the opportunity to explore more elegant and versatile designs, catering to the changing preferences of consumers looking for stylish options as well as performance-driven ones. - **Fashion:** The fashion industry can collaborate with athletic footwear brands to create more versatile and stylish designs that can be worn both for athletic activities and everyday wear. - **Technology:** The technology industry can work with athletic footwear brands to create more innovative cushioning technologies, increasing both comfort and performance in athletic footwear. ## Related on Trend Hunter - [Heritage Dress Sneakers](https://www.trendhunter.com/trends/air-max-rk61.md) - [Chic Satin Pink Sneakers](https://www.trendhunter.com/trends/satin-pink.md) - [Responsive Dual-Chamber Sneakers](https://www.trendhunter.com/trends/nike-air-max-dn.md) - [Glittery Pink Lifestyle Sneakers](https://www.trendhunter.com/trends/rose-gold-colorway.md) - [High-Tech Dynamic Sneakers](https://www.trendhunter.com/trends/air-max-dn8.md) - [Kiss-Covered Collaboration Sneakers](https://www.trendhunter.com/trends/vaquera-x-nike-air-max-dn8.md) - [Luxurious Satin Texture Sneakers](https://www.trendhunter.com/trends/cortez-sneaker.md) - [Athletic Shoe Adornments](https://www.trendhunter.com/trends/lace-pearls.md) - [Exclusive Silver Tonal Sneakers](https://www.trendhunter.com/trends/air-max-dn8-2.md)