# Chic Soda Packaging These Elegant Labels are a Collaboration of Coca-Cola & Trussardi By Ady Floyd | Published 2015-06-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/elegant-labels References: [luxurylaunches](http://luxurylaunches.com/gastronomy/trussardi-and-coca-cola-team-up-for-chic-limited-edition-bottles-and-cans.php) & [coca-colaitalia.it](http://www.coca-colaitalia.it/storie/coca-cola-light-e-trussardi-leleganza-cool) [Coca-Cola](https://www.trendhunter.com/trends/slim-bottle-japanese-pattern-design) has teamed up with Trussardi to created a variety of elegant labels for [Coke](https://www.trendhunter.com/trends/diet-coke-retro-lime) cans and bottles. Trussardi's experience with luxury apparel and accessories is evident through the beautifully crafted chic designs that are presented in the elegant labels. The stylish new look gives a sense of class and sophistication with a bit of sparkle to each can and bottle. Some coke cans are dressed in a gold lizard skin with the red Coca-Cola label and Trussardi logo running along either side. The Coca-Cola Light cans are a playful design using bursts of bright blues, pinks, purples and greens. The classic coke bottles adorn a deep leather-like red with slashes of gold across the entire bottle. The [limited-edition packaging](https://www.trendhunter.com/trends/86-tattoo-limited-edition) was created in celebration of the coke bottles' 100 year anniversary. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 84% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Luxury Packaging:** Companies can explore collaborations with luxury brands to create elegant packaging that enhances brand value and customer experience. - **Limited-edition Designs:** Creating limited-edition packaging designs can generate excitement and increase sales for established brands. - **Fashion-inspired Packaging:** Fashion brands can explore opportunities to collaborate with consumer packaged goods companies to create unique, stylish packaging designs. ### Industries Being Reshaped - **Beverage Industry:** Beverage companies can collaborate with fashion brands to create limited-edition, premium packaging designs that appeal to luxury consumers. - **Fashion Industry:** Fashion brands can explore partnerships with consumer packaged goods companies to create unique and stylish packaging for their products, expanding product offerings and customer base. - **Consumer Packaged Goods Industry:** Consumer packaged goods companies can differentiate their brands by partnering with luxury brands to create high-end packaging that elevates brand value and attracts new customers. ## Related on Trend Hunter - [Sparkling Water Anniversary Packaging](https://www.trendhunter.com/trends/spellegrino-and-future-brand.md) - [Japanese Landscape Soda Packaging](https://www.trendhunter.com/trends/slim-bottle-japanese-pattern-design.md) - [Retro Soda Collab Bottles](https://www.trendhunter.com/trends/sustainable-drinkware.md) - [Adventure-Inspired Soda Cans](https://www.trendhunter.com/trends/destinos-venezuela.md) - [Passionate Italian Liqueur Packaging](https://www.trendhunter.com/trends/disaronno-limited-edition-bottles.md) - [Superhero-Themed AR Sodas Cans](https://www.trendhunter.com/trends/cocacolas-marvel-universe-packaging.md) - [Recyclable Label-Free Soda Packaging](https://www.trendhunter.com/trends/sprite-bottles.md) - [Exceptional Tequila Packaging Designs](https://www.trendhunter.com/trends/bottle-and-packaging-redesign.md) - [Design-Forward Champagne Packaging](https://www.trendhunter.com/trends/simon-porte-jacquemus.md)