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# Elegant Escargot Packaging
Lazy Snail's Beautiful Jar Encourages Cravings for Gourmet at Home

By Amelia Roblin | Published 2015-01-22 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/elegant-escargot-packaging
References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/01/escargots-mediterranee.html) & [lazysnail.gr](http://www.lazysnail.gr/node/631)

Before I saw this elegant escargot packaging, I never considered being able to buy jars of snails at the grocery store. The brand Escargots Mediterranee, however, does supply high-quality mollusks to consumers so that these gourmet morsels can be enjoyed outside of fancy restaurants.

The designers at [Lazy Snail](https://www.trendhunter.com/trends/dog-birthday-kit) were concerned within maintaining an [upmarket image](https://www.trendhunter.com/trends/mccormick-gourmet-collection) for the slimy delicacies, so the aesthetic scheme was to produce sophisticated-looking mason jars. Smooth silvery lids cap perfectly cylindrical bottles, and each of these has a refined label with little fuss. Small spiraling illustrations serve as artistic renderings of the epicurean contents, while serif typefaces communicate a civilized quality. Every item of elegant escargot packaging is finished with an artisan-esque tag on a piece of tied twine.

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 70% | Activity: 49% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What Makes This Trend Stand Out

- **Sophisticated Packaging:** There is an opportunity for businesses to create sophisticated and elegant packaging designs that elevate the perception of their products.
- **Gourmet-at-home Trend:** Providing consumers with high-quality gourmet ingredients that can be enjoyed at home is a growing trend that offers disruptive innovation opportunities.
- **Artistic Label Designs:** Creating artistic and visually appealing label designs can enhance the overall aesthetic of a product and attract a discerning audience.

### Sectors Adopting This

- **Food Packaging:** In the food packaging industry, there is potential to develop elegant and sophisticated packaging solutions that cater to the upscale market.
- **Gourmet Food Retail:** The gourmet food retail industry can tap into the trend of offering high-quality ingredients, like escargot, to consumers who desire a gourmet experience at home.
- **Graphic Design:** Graphic design professionals have the opportunity to create visually captivating and artistic label designs that enhance the packaging of gourmet products, such as escargot.

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