# Simply Elegant Brand Identities Anagrama Studio Uses Ziploc Bags for Peruvian Flake's Image By Kalin Ned | Published 2018-04-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/elegant-brand-identitiy References: [behance.net](https://www.behance.net/gallery/63272019/Peruvian-Flake) & [anagrama](http://www.anagrama.com/) Mexican design firm Anagrama Studio creates an elegant brand identity and experience for Peruvian Flake -- " a one of a kind [label] focused on apparel and accessories for men and women." The final design aims to reflect a bold character in a natural and noninvasive way. Anagrama Studio finds answers in the concept of minimalism. The creatives produce a sophisticated and elegant brand identity by minimizing the impact of embellishments and amping up the value in the product with unusual motifs, found in day-to-day life. As a result, Peruvian Flake's [packaged goods](https://www.trendhunter.com/trends/blanco-1) boast a skinny typeface and a black-and-white color palette that creates a noticeable contrast. What is more, Anagrama Studio uses [Ziploc](https://www.trendhunter.com/trends/ziploc-x-milk-bar-holiday-mix) bags to distribute a personalized print issue, adding a quirky motif to the elegant brand identity. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 74% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Minimalist Branding:** Exploring minimalist design principles to create sophisticated and elegant brand identities. - **Unconventional Packaging:** Using unusual materials or packaging methods to add a quirky and memorable aspect to brand identities. - **Everyday Motifs:** Incorporating motifs inspired by day-to-day life to create unique and relatable brand identities. ### Sectors Adopting This - **Fashion and Apparel:** Applying minimalist branding and unconventional packaging methods to enhance brand experiences in the fashion and apparel industry. - **Graphic Design and Branding:** Exploring minimalist branding and everyday motifs to create impactful and memorable brand identities in the graphic design and branding industry. - **Print and Publishing:** Utilizing unconventional packaging, such as using Ziploc bags, to create innovative and eye-catching printed materials in the print and publishing industry. ## Related on Trend Hunter - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Food-Inspired Brand Imagery](https://www.trendhunter.com/trends/cooking-clases-barcelona-venue.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Elegant Rum Packaging Designs](https://www.trendhunter.com/trends/zacapa-rum.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Contemporary Tea Packaging](https://www.trendhunter.com/trends/chaiboy.md) - [Travel-Inspired Pretzel Packaging](https://www.trendhunter.com/trends/sabio.md)