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# Elegant Ballet Fashionography
This Jan Masny Photo Series Captures a Delicate Form of Art

By Kateryna Topol | Published 2010-09-08 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/elegant-ballet-fashionography
References: [janmasny](http://www.janmasny.com/fashion.html) & [janmasny](http://www.janmasny.com/index.html)

London based photographer Jan Masny definitely knows how to work with the moving female form.

Masny's work is not only elegant, but also very content-specific. The transparent overlay of movement within this series brings depth to each image in a very unique way. The [flawless composition](https://www.trendhunter.com/trends/jiyongkim-fw25) gives incredible volume to all gowns and [great femininity to the female build](https://www.trendhunter.com/trends/contemporary-femininity), proving Jan Masny's photographic skills.

**Implications** - Society is infiltrated with advertising of every type, and companies are struggling to stand out against their competitors. By embracing new advertising methods which perhaps add shock factor or unique qualities to the ads, companies can catch they eye of potential consumers. Companies should focus on finding [innovative advertising strategies](https://www.trendhunter.com/trends/alessandro-micheles) to reach their desired demographics.

## Trend Insights (Trend Hunter)

- Score: 6.6/10
- Popularity: 98% | Activity: 91% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Key Themes Behind This Trend

- **Elegant Ballet Fashionography:** The trend of using the female form and movement in fashion photography, creating new ways to showcase clothing.
- **Transparent Overlay:** The trend of using transparent overlays in photography to create a unique depth and effect.
- **Innovative Advertising Strategies:** The trend of using new and disruptive advertising strategies to stand out in a crowded advertising space.

### Where This Applies

- **Fashion Industry:** The fashion industry can use the trend of ballet fashionography to showcase their clothing in unique ways, and the trend of transparent overlays to create stunning visuals.
- **Photography Industry:** The photography industry can innovate by using transparent overlays in their work to add depth and complexity.
- **Advertising Industry:** The advertising industry needs to adapt to the trend of innovative advertising strategies to capture the attention of consumers in a crowded advertising space.

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