# Saturated 50s Photoshoots The Elegance Netherlands May 2012 Editorial Stars Sasha Melnychuk By Meghan Young | Published 2012-04-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/elegance-netherlands-may-2012 References: [fashiongonerogue](http://fashiongonerogue.com/sasha-melnychuk-andoni-arantxa-elegance-netherlands-may-2012/) & [elegance.nl](http://www.elegance.nl/) The Elegance Netherlands May 2012 editorial takes the 50s fashion fad and livens it up even more through a saturated photoshoot that plays on the model's expressions of giddiness and glamor. Shot indoors and out, Spanish photographer duo Andoni & Arantxa concentrate as much on the setting as they do on the styles showcased. Starring model Sasha Melnychuk, the Elegance Netherlands May 2012 editorial is filled with blue skies, [bluer seas](https://www.trendhunter.com/trends/escape-into-the-blue) and an array of vibrant, [retro-inspired pieces](https://www.trendhunter.com/trends/gifts-of-delight) that rival the majestic and colorful backdrops. The photoshoot was styled by Ellen Mirck. Mirck clad the Ukrainian beauty in [demure designs](https://www.trendhunter.com/trends/contemporary-femininity) from the likes of Jil Sander, Emporio Armani, Jil Sander and Sportmax. The looks were completed with hair by Loris Rocchi and makeup by Claudia Marchetti. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 100% | Activity: 99% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Saturated Fashion:** The use of vibrant and saturated colors in fashion photography presents opportunities for clothing brands to showcase their designs in a visually striking manner. - **Retro-inspired Designs:** The resurgence of 50s fashion fads creates opportunities for fashion brands to incorporate retro-inspired designs in their collections. - **Outdoor Photoshoots:** With the increasing popularity of outdoor photoshoots, fashion brands and photographers can explore more scenic locations to showcase their designs or talents. ### Who This Affects Most - **Fashion Photography:** Photographers can explore alternative methods of incorporating more striking elements to their fashion photography style by using saturated colors, retro-inspired designs, or outdoor locations. - **Clothing Retailers:** Clothing retailers can incorporate retro-inspired designs to appeal to consumers, or use outdoor photoshoots to showcase their clothing products in a more visually appealing manner. - **Makeup and Hair Styling:** Makeup and hair stylists can experiment with different colors, styles, and techniques to complement the fashion designs showcased during photoshoots. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md)