# Laundry Dunking Ads The Electrostar Washing Machine Campaign Takes on Basketball By Meghan Young | Published 2014-03-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/electrostar-washing-machine References: [adeevee](http://www.adeevee.com/2014/03/electrostar-washing-machine-boston-celtics-orlando-magics-chicago-bulls-los-angeles-lakers-print/) & [welcometokairo.tumblr](http://welcometokairo.tumblr.com) The Electrostar Washing Machine ad campaign reads excitedly, "Finally a fully automatic top loader in Egypt." To promote the introduction of such a household appliance, it likens the machine to a basketball net and the women who use it as star players from such NBA teams as the [Boston Celtics](https://www.trendhunter.com/trends/derrick-white), [Orlando Magics](https://www.trendhunter.com/trends/dream-vacation-sweepstakes), Chicago Bulls and [Los Angeles Lakers](https://www.trendhunter.com/trends/los-angeles-rams-locker-room). Conceived and executed by Kairo, an ad agency based in Cairo, Egypt, the Electrostar Washing Machine ad campaign playfully illustrates how much fun users will have when doing the laundry with this new model. Art and creative directed by Montasser Khalil with copywriting by Hesham Ellabban and photography by Ayman Abbas, the images are given a bit of a dramatic touch in order to make the actions really epic. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 59% | Activity: 48% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Basketball-themed Marketing:** Opportunity for brands to leverage the popularity of basketball to promote their products or services. - **Household Appliance Innovation:** Potential for disruptive innovation in the design and functionality of household appliances. - **Creative Advertising Strategies:** Opportunity for brands to create engaging and fun ad campaigns to capture consumer attention. ### Where This Applies - **Advertising Industry:** Disruptive innovation opportunities in creating unique and attention-grabbing ad campaigns. - **Household Appliance Industry:** Opportunity to innovate and develop new household appliances that stand out in the market. - **Sports Marketing Industry:** Leveraging sports themes and partnerships in marketing activities to connect with consumers. ## Related on Trend Hunter - [Sporty Laundromat Takeovers](https://www.trendhunter.com/trends/laundromatch.md) - [Soccer Appliance Platforms](https://www.trendhunter.com/trends/made-for-this.md) - [Laundry Machine Matchmakers](https://www.trendhunter.com/trends/lg-laundry-love-lab.md) - [Musical Washing Machines](https://www.trendhunter.com/trends/limited-edition-front-load-washer.md) - [Female-Focused Sports Initiatives](https://www.trendhunter.com/trends/led-basketball-court.md) - [Grandmotherly Laundry Campaigns](https://www.trendhunter.com/trends/abuela-tag-reader.md) - [Unimagined Basketball Dribbling Machines](https://www.trendhunter.com/trends/dribbletek.md) - [Athlete-Endorsed Cleaning Product Lines](https://www.trendhunter.com/trends/whole-darn-arm.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md)