# Paperless Retail Tags Panasonics's Powershelf Electronic Shelf Labels Give Shoppers Special Deals By Laura McQuarrie | Published 2015-04-07 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/electronic-shelf-labels References: [rfidjournal](http://www.rfidjournal.com/articles/view?12675) & [powershelf.net](http://powershelf.net/wordpress/) At this year's NRF Big Show, [Panasonic](https://www.trendhunter.com/trends/singapore-air) unveiled a new retail system that uses Bluetooth low-energy beacons for [electronic shelf labels](https://www.trendhunter.com/trends/samsung-13inch-color-epaper). The solution is being called Powershelf and beyond providing a convenient way to update prices and product displays, the LCD displays also serve as indicators that provide notifications when the shelves need to be restocked. As well as saving time for store employees, another perk of the system is its ability to connect with consumers to deliver tailored location-based offers through a mobile app. With this Intelligent Retail Shelving Solution, retailers are able to market directly to shoppers who opt in as they pass the aisles in the store. In addition to all of these appealing features, the sustainable system is totally paperless, which helps retailers reduce their carbon footprint and save thousands of trees from being cut down. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 31% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Electronic Shelf Labels:** Opportunity for retailers to enhance pricing and product displays through paperless electronic shelf labels. - **Bluetooth Low-energy Beacons:** Disruptive innovation opportunity to deliver tailored location-based offers to consumers through Bluetooth low-energy beacons. - **Intelligent Retail Shelving Solution:** Potential for retailers to market directly to shoppers through an intelligent retail shelving solution. ### Who This Affects Most - **Retail:** Disruption opportunity in the retail industry by implementing electronic shelf labels and intelligent retail shelving solutions. - **Mobile App Development:** Growth potential in the mobile app development industry by creating apps to deliver tailored location-based offers through Bluetooth low-energy beacons. - **Sustainability:** Opportunity for sustainable solutions and reducing carbon footprint within the retail industry through paperless systems. ## Related on Trend Hunter - [Digitized Retail Shelf Labels](https://www.trendhunter.com/trends/digitized-retail-shelf-labels-croatian-retailer-studenac-is-implementing-el.md) - [Electronic Shelf Label Technologies](https://www.trendhunter.com/trends/electronic-shelf-labels1.md) - [Digitized Convenience Store Labels](https://www.trendhunter.com/trends/electronic-shelf-label.md) - [Video-Equipped Smart Shelf Tags](https://www.trendhunter.com/trends/cornerstone-for-natural.md) - [Low-Power Paper-Like Retail Signs](https://www.trendhunter.com/trends/samsung-color-epaper-display.md) - [Advanced Grocer Shelf Labels](https://www.trendhunter.com/trends/coop-and-vusiongroup.md) - [QR-Enabled Shelf Tags](https://www.trendhunter.com/trends/smart-shelf-tags.md) - [Stretched Retail Shelf Displays](https://www.trendhunter.com/trends/mds-rise.md) - [Power-Free Retail Displays](https://www.trendhunter.com/trends/philips-tableaux-5150i.md)