# Tricolor E-ink Displays The 'Spectra' Display Adds a Third Color to Electronic Paper By Alexander Lam | Published 2013-05-24 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/electronic-paper References: [engadget](http://www.engadget.com/2013/05/22/e-ink-three-pigment-spectra-displays/) & [eink](http://www.eink.com/display_products_spectra.html) Revolutionizing electronic paper displays, E Ink has released a three-pigment display called 'Spectra.' Initially only available in black and white, the new displays can take on a third color. Either red, blue or green can be used to complement the initially monochromatic displays. E Ink demonstrated the displays with red in order to show how useful they are in a retail environment. The third color can create eye-catching displays without the need to constantly print out new price or sales signs. The displays are also able to be used in colder environments. E Ink's new screen can withstand cold temperatures up to -25 Celsius. This feature was built in to allow the signs to be used in colder retail environments such as freezers. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 4% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Three-pigment Displays:** The 'Spectra' display introduces a third color to electronic paper, opening up new design possibilities. - **Eye-catching Retail Displays:** The addition of a third color to E Ink displays allows for vibrant and attention-grabbing retail signage without the need for constant printing. - **Cold-resistant Screens:** E Ink's new displays can withstand temperatures as low as -25 Celsius, making them suitable for use in cold retail environments like freezers. ### Who This Affects Most - **E-paper Display Manufacturing:** The introduction of three-pigment displays in e-paper manufacturing creates opportunities for companies to develop and manufacture advanced electronic paper technology. - **Retail Marketing and Signage:** The availability of three-pigment E Ink displays opens up disruptive innovation opportunities in the retail industry, enabling dynamic and engaging in-store advertising and pricing strategies. - **Cold Storage Retail:** With the new cold-resistant screens, there is potential for innovation in cold storage retail environments, where E Ink displays can be used for pricing, promotions, and product information in freezers and refrigerated areas. ## Related on Trend Hunter - [Full-Color ePaper Displays](https://www.trendhunter.com/trends/e-ink.md) - [Electronic Paper Advertising Displays](https://www.trendhunter.com/trends/e-ink-kaleido-3.md) - [Color E-Ink E-Readers](https://www.trendhunter.com/trends/onyx-boox.md) - [Power-Free Retail Displays](https://www.trendhunter.com/trends/philips-tableaux-5150i.md) - [Low-Power Paper-Like Retail Signs](https://www.trendhunter.com/trends/samsung-color-epaper-display.md) - [Chromatic Paper-Like Displays](https://www.trendhunter.com/trends/tcl-nxtpaper-40.md) - [Low-Energy Colorful Electronic Paper](https://www.trendhunter.com/trends/eskin-anycolor.md) - [Pen-Enabled E-Readers](https://www.trendhunter.com/trends/colorsoft.md) - [Chromatic E-Ink Marketing Posters](https://www.trendhunter.com/trends/sharp-eposters.md)