# Close Call Auto Ads These Fiat Ads Show Off the Necessity of an Electronic Braking System By Laura McQuarrie | Published 2014-05-26 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/electronic-braking-system References: [adsoftheworld](http://adsoftheworld.com/media/print/fiat_500_shooting_range) & [fiat](http://www.fiat.com/) These funny [Fiat](https://www.trendhunter.com/trends/megapanda) ads set up scenarios that could go horribly, terribly wrong if drivers do not make use of the electronic braking system in the car. The three-part [print ads](https://www.trendhunter.com/trends/heart-of-joy) are set up with two shops on a street, plus a driver that intends to make a stop at the one nearest them. For example, a guy with a trunk full of guns is headed towards a shooting range, but if he keeps going, there could be an awful situation that goes down at a bank. Similarly, there's a woman in her nurse uniform headed to work at a hospital and things could also go very, very wrong if she keeps going and stops at the strip club next door instead. The Fiat ads by the Y&R agency in Colombia are simple, straightforward and make for fun situations to imagine play out. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 79% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Electronic Braking Systems:** Developing advanced electronic braking systems can provide increased safety and prevent potential accidents. - **Humorous Advertisements:** Using humor in advertisements can effectively engage audiences and create memorable brand experiences. - **Interactive Print Ads:** Creating interactive print ads can capture attention and encourage audience engagement. ### Industries Being Reshaped - **Automotive:** Incorporating electronic braking systems in vehicles can revolutionize the automotive industry by improving safety standards. - **Advertising:** Humorous advertisements have the potential to disrupt the advertising industry by standing out among traditional marketing approaches. - **Printing:** The use of interactive print ads presents an opportunity for the printing industry to adapt and create innovative advertising solutions. ## Related on Trend Hunter - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Car Safety-Promoting PSAs](https://www.trendhunter.com/trends/never-happens-campaign.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Winter Driving Campaigns](https://www.trendhunter.com/trends/uncommon-winter-campaign.md) - [Cheeky Auto Campaigns](https://www.trendhunter.com/trends/he-got-money.md) - [Online Car Retailer Ads](https://www.trendhunter.com/trends/clutch-ad.md)