# Data-Driven Esports Partnerships Electronic Arts Teams Up with Stats Perform Ahead of FC24 By Kanesa D | Published 2023-10-23 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/electronic-arts References: [svgeurope.org](https://www.svgeurope.org/blog/headlines/electronic-arts-turn-to-stats-perform-to-bring-real-world-data-into-fc24/) & [ea](https://www.ea.com/en-ca)  Electronic Arts (EA), a leading player in the gaming industry, is embarking on an exciting journey to elevate the authenticity and realism of its gaming experience. In a newly established long-term partnership with Stats Perform's Opta Data, EA is set to revolutionize its player ratings and PlayStyles features. Opta Data's extensive and real-time performance data, covering over 200 worldwide men's and women's competitions, serves as the foundation for EA Sports FC24's cutting-edge PlayStyles and PlayStyles+ features. These features are instrumental in dictating how players in the game move and perform based on their real-life strengths and traits. "[...] We are delighted that our ongoing investment in collecting, generating and distributing the fastest, most accurate detailed data has been trusted by EA to play a role in such an exciting new experience. We hope FC24 players will love the added realism that Opta provides and it will bring them even closer to the game and to sport," said Carl Mergele, chief executive officer of Stats Perform. Image Credit: Electronic Arts ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 57% | Activity: 79% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### What's Driving This Trend - **Real-time Performance Data:** Access to Opta Data's real-time performance data opens up opportunities for more realistic gaming experiences. - **Cutting-edge Playstyles:** EA's introduction of PlayStyles and PlayStyles+ features revolutionizes the way players move and perform in the game. - **Enhanced Realism:** The partnership between EA and Stats Perform aims to bring players even closer to the game through added realism. ### Who This Affects Most - **Gaming:** The use of real-time performance data and cutting-edge PlayStyles features creates disruptive innovation opportunities in the gaming industry. - **Sports Analytics:** The collaboration between EA and Stats Perform demonstrates the potential for leveraging sports analytics data for enhanced gaming experiences. - **Data Management:** The utilization of extensive data collection and distribution showcases the disruptive innovation opportunities in the data management industry. ## Related on Trend Hunter - [Integrated Streaming Access Updates](https://www.trendhunter.com/trends/spotify-and-ea-sports.md) - [Social Sports Applications](https://www.trendhunter.com/trends/ea-sports-app.md) - [Fantasy Esports Data Partnerships](https://www.trendhunter.com/trends/prizepicks.md) - [Digital Brand-Made Arenas](https://www.trendhunter.com/trends/fc-25.md) - [Data-Based Esports Partnerships](https://www.trendhunter.com/trends/team-vitality-6.md) - [Esports Software Supplier Partnerships](https://www.trendhunter.com/trends/data-bet.md) - [Esports Data Partnerships](https://www.trendhunter.com/trends/krafton.md) - [Data-Focused Tournament Partnerships](https://www.trendhunter.com/trends/epulze.md) - [Fantasy Esports Data Partnerships](https://www.trendhunter.com/trends/e-go-app.md)