# Replenishing Magnesium Drinks LyteZone's Ionic Electrolyte Water is a Health-Focused Sports Drink By Laura McQuarrie | Published 2017-12-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/electrolyte-water References: [trndmonitor](https://trndmonitor.com/drink-spotlight-drinkwel-lytezone-sports-drink-ionic-electrolyte-water-with-magnesium/) & [drinkwel](https://www.drinkwel.com/products/lytezone-sports-drink-ionic-electrolyte-water-with-magnesium-6-pack) Unlike many sports drinks that are packed with sugars and other undesirable ingredients for those who are health-minded, LyteZone produces an Ionic Electrolyte Water with Magnesium that is said to "[leave] out the unhealthy while replenishing a complete balance of electrolytes." While sweeteners and unnecessary add-ins are excluded from the beverage's formula, what's included in the sports drink is a complete balance of electrolytes, [ionic magnesium, potassium and sodium](https://www.trendhunter.com/trends/magnesium-electrolyte-powder). In terms of taste, the product is said to have "a very light, lemony-mineral flavor"—which comes from sources like organic lemon extract—that can be enjoyed as a hydrator and a source of replenishment as needed. LyteZone sets itself apart as a vegan, non-GMO and gluten-free health-focused sports drink that does not contain calories, sweeteners, carbohydrates, artificial colors, flavors or preservatives. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 3% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Clean Label Sports Drinks:** Disruptive innovation opportunity: Develop sports drinks with clean labels that exclude unhealthy ingredients and focus on natural electrolyte replenishment. - **Functional Hydration Beverages:** Disruptive innovation opportunity: Create hydration beverages that provide a complete balance of electrolytes, including magnesium, potassium, and sodium, without unnecessary additives. - **Health-conscious Sports Drinks:** Disruptive innovation opportunity: Design sports drinks that cater to health-minded individuals by being vegan, non-GMO, gluten-free, and free from calories, sweeteners, carbohydrates, artificial colors, flavors, and preservatives. ### Sectors Adopting This - **Food and Beverage:** Disruptive innovation opportunity: Revolutionize the sports drink market by introducing healthier, more natural options that align with consumers' increasing focus on health and wellness. - **Natural and Organic:** Disruptive innovation opportunity: Capitalize on the growing demand for natural and organic products by developing clean label sports drinks that use organic ingredients and exclude artificial additives. - **Fitness and Wellness:** Disruptive innovation opportunity: Cater to health-conscious individuals by offering functional hydration beverages that not only provide hydration but also support electrolyte balance for exercise and recovery. ## Related on Trend Hunter - [Lychee-Flavored Electrolyte Mixes](https://www.trendhunter.com/trends/zero-sugar-electrolyte-mix.md) - [Sleep-Supporting Drink Mixes](https://www.trendhunter.com/trends/iqmix-magnesium-electrolyte-powder.md) - [Magnesium-Powered Hydration Powders](https://www.trendhunter.com/trends/magna.md) - [Post-Workout Hydration Powders](https://www.trendhunter.com/trends/sport-electrolyte-powder.md) - [Magnesium-Based Sports Powders](https://www.trendhunter.com/trends/protein-rebel.md) - [Balanced Electrolyte Beverages](https://www.trendhunter.com/trends/be-love.md) - [Tropical Scientific Hydration Drinks](https://www.trendhunter.com/trends/electrolit-mango.md) - [Concentrated Magsium Supplements](https://www.trendhunter.com/trends/ionic-liquid-magnesium.md) - [Functional Mineral Supplement Powders](https://www.trendhunter.com/trends/magnesium-electrolyte-powder.md)