# Organic Electrolyte Drinks ROAR Beverages' Electrolyte Infusions are Naturally Sweetened By Laura McQuarrie | Published 2017-05-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/electrolyte-drinks References: [bevindustry](http://www.bevindustry.com/articles/90187) & [drinkroar](http://www.drinkroar.com/) [ROAR Beverages](https://www.trendhunter.com/trends/roar-organic-plus) recently introduced ROAR Organic Electrolyte Infusions as a better-for-you, [low-calorie electrolyte drink](https://www.trendhunter.com/trends/be-love) option to support busy, active lifestyles. The vitamin-rich drinks are prepared in refreshing fruit flavors like Mango Clementine, Cucumber Watermelon and Pineapple Mint. Each health-focused sports beverage is made with a base of organic coconut water, reverse-osmosis filtered water and a natural, proprietary blend of sweeteners from ROAR Beverages that contains evaporated pure cane sugar, organic erythritol and organic stevia. Now that clean eating and routinely working out are a focus for health-conscious consumers, many of them are also interested in replenishing their bodies with [healthy, hydrating beverages](https://www.trendhunter.com/trends/boost-water) that are not made with undesirable additives or artificial sweeteners. These coconut water beverages promise to nourish the body and quench one's thirst for a flavorful beverage. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 55% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Clean Hydrating Beverages:** The trend of health-conscious consumers seeking organic and low-calorie drinks without artificial sweeteners or additives presents an opportunity for innovative electrolyte-infused beverages. - **Fruit-flavored Organic Electrolytes:** The demand for refreshing and naturally sweetened fruit-flavored electrolyte drinks offers a chance for companies to create unique flavor combinations and cater to consumer preferences. - **Vitamin-rich Sports Drinks:** The growing interest in vitamin-rich and health-focused sports beverages creates space for companies to develop innovative formulas with added nutrients and natural ingredients. ### Who This Affects Most - **Beverage Manufacturing:** Beverage manufacturers can explore incorporating organic electrolyte infusions into their product lines to tap into the growing demand for clean and health-focused beverages. - **Fitness and Sports:** Fitness and sports industries can take advantage of the trend by partnering with or endorsing organic electrolyte drinks as a healthier alternative for hydration during activities. - **Health Food Retail:** Health food retailers can offer a range of organic electrolyte drinks to meet the needs of health-conscious consumers looking for hydrating options without unwanted additives. ## Related on Trend Hunter - [Fruit-Forward Hydration Sticks](https://www.trendhunter.com/trends/roar-organics.md) - [Ready-to-Mix Hydration Powders](https://www.trendhunter.com/trends/roar-organic-plus.md) - [Next-Generation Hydration Beverages](https://www.trendhunter.com/trends/raw-hydrate.md) - [Organic Fruity Hydration Beverages](https://www.trendhunter.com/trends/recover-180.md) - [Hydrating Zero-Sugar Beverages](https://www.trendhunter.com/trends/positive-hydration.md) - [Electrolyte Drink-Brand Expansions](https://www.trendhunter.com/trends/electrolyte-drink-brand.md) - [Pre-Exercise Electrolyte Drinks](https://www.trendhunter.com/trends/sugarbreak.md) - [Lychee-Flavored Electrolyte Mixes](https://www.trendhunter.com/trends/zero-sugar-electrolyte-mix.md) - [Electrolyte-Infused Health Drinks](https://www.trendhunter.com/trends/clear-cut-brands.md)