# Hydration-Boosting Child Drink Mixes The SOS Kids Electrolyte Drink Mix is Paw Patrol-Themed By Michael Hemsworth | Published 2021-11-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/electrolyte-drink-mix References: [conveniencestore](https://www.conveniencestore.co.uk/products/sos-hydration-calls-in-the-paw-patrol-for-new-kids-range/661822.article) & [soshydration](https://soshydration.com)  The SOS Kids electrolyte drink mix is being launched by [SOS Hydration](https://www.trendhunter.com/trends/hydration-drink-mixes) in the UK to provide parents with a way to offer little ones a flavorful option that provides a number of additional benefits. The drink mixes come in three flavors including Berry, Lemon and Strawberry which each contain three-grams of sugar per serving. The mixes are enhanced with vitamins A and C along with zinc and magnesium, while also having to artificial additives in the mix. The product features [Paw Patrol](https://www.trendhunter.com/trends/winky-paw-patrol-gelatin-cups) branding to make it appealing to young fans of the program. Co-Founder and CEO of SOS Hydration James Mayo commented on the new SOS Kids electrolyte drink mix saying, "As a dad of two young girls, I wanted a better alternative to the high sugar, unhealthy beverages marketed at children…plus I understand the power of [PAW](https://www.trendhunter.com/trends/aquafresh-paw-patrol) Patrol.” Image Credit: SOS Hydration ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 6% | Activity: 4% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Child-friendly Electrolyte Drinks:** Opportunity for companies to create healthy alternative electrolyte drinks specially designed for kids without using any artificial additives. - **Branded Kid's Health Products:** Trend for incorporating popular children's characters to attract young consumers for healthy food and beverage products. - **Low-sugar Drink Alternatives:** Demand for low-sugar, tasty, and nutritious beverages that meet the health-conscious needs of children and their parents, opening doors for innovative drink solutions. ### Industries Being Reshaped - **Beverage Industry:** Opportunity for beverage companies to develop healthy and low-sugar drink alternatives that appeal to kids and their parents. - **Children's Food and Beverage Industry:** Opportunity for companies to create healthy and kid-friendly food and drink products using popular branding to attract young consumers. - **Children's Health Industry:** Opportunity for health and wellness companies to develop products like low-sugar electrolyte drinks that meet the nutritional and taste preferences of young consumers. ## Related on Trend Hunter - [Daily Hydration Drink Mixes](https://www.trendhunter.com/trends/hydration-drink-mixes.md) - [Kid-Focused Electrolyte Blends](https://www.trendhunter.com/trends/cure-kids.md) - [Kid-Friendly Hydration Packs](https://www.trendhunter.com/trends/hydration-multiplier-for-kids.md) - [Kid-Friendly Hydration Powders](https://www.trendhunter.com/trends/critter-vitamin-h2o.md) - [Kid-Focused Daily Hydration Powders](https://www.trendhunter.com/trends/kids-daily-hydration.md) - [Pediatric Hydration Drinks](https://www.trendhunter.com/trends/aquabud.md) - [Fortified Hydration Drink Mixes](https://www.trendhunter.com/trends/dripdrop-zero-sugar-plus.md) - [Lychee-Flavored Electrolyte Mixes](https://www.trendhunter.com/trends/zero-sugar-electrolyte-mix.md) - [Hydrating Electrolyte Drink Mixes](https://www.trendhunter.com/trends/hydrating-electrolyte-drink-mix.md)