# Sugar-Free Electrolyte Beverages Propel Water Vitamin Boost Contains No Artificial Sweeteners By Laura McQuarrie | Published 2019-05-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/electrolyte-beverage References: [bevnet](https://www.bevnet.com/news/2019/propel-launches-clean-label-vitamin-boost-line) & [propelwater](http://www.propelwater.com/products#flavored) Propel Water was originally launched in the year 2000, and now consumers are being treated to a new line of functional, flavored electrolyte beverages called Vitamin Boost. These vitamin-boosted drinks are made without artificial sweeteners—and a blend of organic cane sugar and stevia instead—and have the potential to be enjoyed as a sugar-free alternative to popular sports drinks. The all-new Propel Water Vitamin Boost products are being introduced in Peach Mango, Strawberry Raspberry and Apple Pear varieties that are enriched with electrolytes, plus Vitamins B, C and E. Laura Barnett, PepsiCo’s senior brand director for its Propel brand, describes the target consumer for Propel Water Vitamin Boost as: "a person who’s reading the back of labels, who’s really conscious about making sure things are non-artificial and natural." ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 60% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Sugar-free Electrolyte Beverages:** The trend of sugar-free electrolyte beverages provides an opportunity for companies to create healthier alternatives to popular sports drinks. - **Functional Flavored Beverages:** The growing trend of functional flavored beverages allows for the creation of beverages enriched with electrolytes and essential vitamins. - **Natural and Non-artificial Products:** The demand for natural and non-artificial products presents an opportunity for brands to offer drinks like Propel Water Vitamin Boost that are made without artificial sweeteners. ### Who This Affects Most - **Beverage Industry:** The beverage industry can tap into the trend of sugar-free electrolyte beverages by developing innovative and healthier drink options. - **Sports Drink Industry:** The sports drink industry can embrace the trend of functional flavored beverages by introducing new products enriched with electrolytes and vitamins. - **Organic and Natural Food Industry:** The organic and natural food industry can capitalize on the trend of natural and non-artificial products by offering more options like Propel Water Vitamin Boost that are made with organic cane sugar and stevia. ## Related on Trend Hunter - [Hydrating Zero-Sugar Beverages](https://www.trendhunter.com/trends/positive-hydration.md) - [Low-Sugar Active Lifestyle Drinks](https://www.trendhunter.com/trends/boost-drinks.md) - [Electrolyte-Enhanced Flavored Waters](https://www.trendhunter.com/trends/powerade-power-water.md) - [Enhanced Still Water Beverages](https://www.trendhunter.com/trends/yesly.md) - [Flavorful Functional Hydration Drinks](https://www.trendhunter.com/trends/essentia-hydroboost.md) - [Pre-Exercise Electrolyte Drinks](https://www.trendhunter.com/trends/sugarbreak.md) - [All-Natural Electrolyte Sodas](https://www.trendhunter.com/trends/premium-sparkling-soda.md) - [Vitamin-Enriched Zero-Sugar Sports Drinks](https://www.trendhunter.com/trends/lucozade-sport-zero-sugar.md) - [Sugar-Free Flavorful Hydration Boosters](https://www.trendhunter.com/trends/sugarfree-hydration.md)