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# Super-Sonic Suctioning Ads
These Electrolux Ultraactive Print Ads Will Suck You in to the Message

By Emily Evans | Published 2011-05-25 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/electrolux-ultraactive-print-ads
References: [adsoftheworld](http://adsoftheworld.com/media/print/electrolux_the_store) & [electroluxappliances](http://www.electroluxappliances.ca/)

Print ads are always eye catching when they play up awkward situations, just like the ones featured in the [Electrolux](https://www.trendhunter.com/trends/kitchen-appliance-hub) Ultraactive print ads. These clever ads were done by advertising agency Y&R in Beijing, China.

Some of the most uncomfortable situations are the ones you wish you had caught on camera. A man loosing his toupee, or a burgler having his mask suctioned off are certainly comical -- unless of course, you really were in the middle of a high-stakes heist!

The three Electrolux Ultraactive print ads showcase the extreme suctioning power of the Electolux ultraactive 2100-watt suction [vacuum cleaner](https://www.trendhunter.com/trends/tineco-floor-one-s9-artist-steam). Whether or not you're looking for a vacuum that can suction up toupees and the like, this vacuum's super-sonic suctioning power should meet all your domestic needs!

## Trend Insights (Trend Hunter)

- Score: 1.0/10
- Popularity: 14% | Activity: 7% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print)

## Key Themes

### Why This Trend Is Growing

- **Clever Print Ads:** Opportunity for creating attention-grabbing print ads that play up awkward situations.
- **Extreme Suctioning Power:** Opportunity for developing vacuum cleaners with super-sonic suctioning power.
- **Domestic Cleaning Solutions:** Opportunity for innovating new products and services for domestic cleaning needs.

### Industries Being Reshaped

- **Advertising:** Opportunity for advertising agencies to create engaging print ads.
- **Home Appliances:** Opportunity for home appliance manufacturers to incorporate super-sonic suctioning power in vacuum cleaners.
- **Cleaning Services:** Opportunity for cleaning service providers to offer advanced cleaning solutions with superior suctioning power.

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