# Zero-Calorie Hydration Beverages Electrolit Zero Shares Lower Calorie, Lower Sugar Formulas By Laura McQuarrie | Published 2021-03-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/electrolit References: [prnewswire](https://www.prnewswire.com/news-releases/electrolit-hydration-beverage-launches-zero-calorie-line-nationwide-301248039.html) & [electrolit](https://electrolit.com/) In response to consumer demand for [lower calorie, lower sugar functional beverages](https://www.trendhunter.com/trends/sugarfree-hydration), [Electrolit](https://www.trendhunter.com/trends/electrolit-1) is introducing a new line called [Zero](https://www.trendhunter.com/trends/bodyarmor-zero-sugar) that satisfies with refreshing flavors like Berry Blast, Lemon Breeze and Fruit Punch Splash. The premium hydration beverages were intentionally created to maintain the integrity and scientifically backed ingredients from the original line, so that the beverages can be relied on as a source of magnesium, potassium, calcium and more. The new product trio sets itself apart with an all-new Zero label yet maintains the square bottle shape that stands out on shelves. These functional hydration beverages recognize that people are increasingly looking at their health as a long-term investment and need simple solutions to help them replenish daily. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 38% | Activity: 49% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Low-calorie Functional Beverages:** Creating zero or low-calorie versions of functional beverages can attract health-conscious consumers, leading to potential market growth and expansion opportunities. - **Intentional Ingredient Preservation:** Developing new product lines that maintain the integrity of original ingredients can create differentiation from competitors and increase brand loyalty. - **Sustainable Packaging Solutions:** Innovative packaging designs that are eco-friendly and stand out on shelves can attract environmentally conscious consumers and create a unique selling point. ### Who This Affects Most - **Functional Beverage Industry:** Introducing zero or low-calorie functional beverages can provide a competitive edge in a rapidly growing market. - **Health and Wellness Industry:** Creating functional beverages with natural and scientifically-backed ingredients can appeal to health-conscious consumers, leading to potential market growth and expansion opportunities. - **Packaging Industry:** Developing innovative and eco-friendly packaging solutions can differentiate a company's product from competitors and be a unique selling point. ## Related on Trend Hunter - [Hydrating Zero-Sugar Beverages](https://www.trendhunter.com/trends/positive-hydration.md) - [Zero-Sugar Electrolyte Packs](https://www.trendhunter.com/trends/xtend-healthy-hydration.md) - [Lychee-Flavored Electrolyte Mixes](https://www.trendhunter.com/trends/zero-sugar-electrolyte-mix.md) - [Fortified Hydration Drink Mixes](https://www.trendhunter.com/trends/dripdrop-zero-sugar-plus.md) - [Functional Hydration Drink Mixes](https://www.trendhunter.com/trends/celsius-hydration.md) - [Balanced Electrolyte Beverages](https://www.trendhunter.com/trends/be-love.md) - [Vitamin-Enriched Zero-Sugar Sports Drinks](https://www.trendhunter.com/trends/lucozade-sport-zero-sugar.md) - [Zero-Sugar Electrolyte Cubes](https://www.trendhunter.com/trends/microlytes.md) - [Electrolyte Flavor Launches](https://www.trendhunter.com/trends/lth-supplement-line.md)