# Non-Alcoholic Mexican-Style Lagers Electro-Lime Cerca de Cerveza is a Refreshing Seasonal Release By Laura McQuarrie | Published 2023-07-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/electrolime-cerca-de-cerveza References: [beveragedaily](https://www.beveragedaily.com/Article/2023/07/24/new-beverage-launches-from-tequila-to-coffee) & [bestdaybrewing](https://bestdaybrewing.com/)  Electro-Lime Cerca de Cerveza is the first seasonal release from California's [Best Day Brewing](https://www.trendhunter.com/trends/galaxy-ripple-imperial-ipa) and it takes the form of a [non-alcoholic Mexican-style lager](https://www.trendhunter.com/trends/craftstyle-nonalcoholic-beers). This new launch from the non-alcoholic beer brand is light and refreshing, and it's a low-calorie sipper that's crafted with fresh lime puree, Motueka hops and sea salt. Notably, the hops used in this non-alcoholic brew are said to have a flavor and aroma that's comparable to tropical limes, which amplifies the citrusy experience. Touted as "sunshine in a can" by Ron Lindenbusch, Best Day Brewing's Chief Innovation Officer, this non-alcoholic option promises to please the growing number of adults who are joining the [sober-curious movement](https://www.trendhunter.com/trends/refreshing-nonalcoholic-beer). Mexican-style cocktails are currently in high demand within the alcohol industry, and this non-alcoholic brew is leveraging this to its advantage—without the alcohol content. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 17% | Activity: 27% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Non-alcoholic Mexican-style Lagers:** Crafting non-alcoholic versions of popular Mexican-style lagers presents an opportunity for the growing sober-curious movement. - **Refreshing Seasonal Releases:** Introducing seasonal non-alcoholic beverages like Electro-Lime Cerca de Cerveza can cater to consumers seeking unique and refreshing options. - **Tropical Flavor Innovations:** Using hops with tropical lime flavor and aroma in non-alcoholic beers taps into the current demand for unique and citrusy drinking experiences. ### Sectors Adopting This - **Alcohol Industry:** Creating non-alcoholic alternatives to popular alcohol-based Mexican-style cocktails can capture a larger market share. - **Craft Brewing:** Craft breweries can explore the potential of producing seasonal non-alcoholic brews to attract more health-conscious consumers. - **Beverage Manufacturing:** Incorporating tropical flavor profiles, like the lime puree used in Electro-Lime Cerca de Cerveza, into non-alcoholic beverages offers a unique selling point. ## Related on Trend Hunter - [Booze-Free Mexican-Style Beers](https://www.trendhunter.com/trends/mexicanstyle-beer.md) - [Mexican Non-Alcoholic Craft Brews](https://www.trendhunter.com/trends/mexican-nonalcoholic.md) - [Lime-Flavored Alcohol-Free Beers](https://www.trendhunter.com/trends/partake-lime-brew.md) - [Alcohol-Free Salty Citrus Beers](https://www.trendhunter.com/trends/modelo-chelada-limn-y-sal-nonalcoholic.md) - [Zesty Mexican-Style Lagers](https://www.trendhunter.com/trends/zesty-mexicanstyle-lager.md) - [Citrusy Alcohol-Free Beers](https://www.trendhunter.com/trends/michelob-ultra-zero-lime.md) - [Subtly Spicy Mexican-Style Lagers](https://www.trendhunter.com/trends/spicy-mexicanstyle-lagers.md) - [Approachable Alcohol-Free Brews](https://www.trendhunter.com/trends/alcohol-free-brews.md) - [Dry-Hopped Non-Alcoholic Brews](https://www.trendhunter.com/trends/hoplark-00.md)