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# Electric Vehicle-Charging Roads
Electroad is Testing Roadways That Will Charge Electric Vehicles

By Joey Haar | Published 2017-05-17 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/electroad
References: [digitaltrends](https://www.digitaltrends.com/cool-tech/israel-roads-wirelessly-charging/?utm_source=feedly&utm_medium=webfeeds)

Electric vehicles are continuing to grow in popularity as engineers and automakers solve the technological issues around things like [range and power source limitations](https://www.trendhunter.com/trends/ultrafast-charging-systems), and Electroad is an Israeli technology company preparing for the inevitable future in which electric vehicles dominate the roads. The company has developed a surface material to go on roads that can charge electric vehicles while they drive over top of it, essentially solving the two problems named above if implemented on a broad scale.

Electroad's tech is more than just a theory. The Israeli government has announced that it will run a pilot program with the charging roads on a half-mile strip in Tel Aviv. Though most cars aren't currently equipped to reap the benefits, the city's public buses (which are EVs themselves) will be charged by the road.

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 19% | Activity: 37% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What's Driving This Trend

- **Electric Vehicle-charging Roads:** Implementing electric vehicle-charging roads presents a disruptive innovation opportunity to revolutionize the transportation industry and overcome current limitations in range and power source.
- **EV Infrastructure:** Developing an extensive electric vehicle infrastructure, including charging roads, offers a disruptive innovation opportunity to accelerate the adoption of electric vehicles and support their widespread use.
- **Wireless Charging Technology:** Advancing wireless charging technology for electric vehicles presents a disruptive innovation opportunity to enhance convenience and eliminate the need for physical charging infrastructure.

### Who This Affects Most

- **Transportation:** The transportation industry can benefit from the implementation of electric vehicle-charging roads as a disruptive innovation that enables sustainable and efficient electric vehicle integration.
- **Energy:** The energy industry can explore disruptive innovation opportunities by incorporating electric vehicle-charging roads into smart city infrastructure, promoting renewable energy use, and reducing dependence on fossil fuels.
- **Infrastructure:** The infrastructure industry can seize disruptive innovation opportunities by integrating electric vehicle-charging roads into urban planning and designing future-proof transportation networks.

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