# Breakaway Electronic Stores eMart's In-Store 'Electro Mart' Now Exists as a Standalone Location By Laura McQuarrie | Published 2016-05-13 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/electro-mart References: [koreaherald](http://www.koreaherald.com/view.php?ud=20160502000842) & [emart.ssg](http://emart.ssg.com/main.ssg) With 140 stores across the country, eMart is known as the largest retailer in South Korea—the company is now continuing to expand by introducing its Electro Mart department as [standalone shopping locations](https://www.trendhunter.com/trends/best-buy-3). This specialized electronics retailer is designed to be an [experiential store](https://www.trendhunter.com/trends/experience-stores) where consumers are provided with every opportunity to test products before they buy. The highly interactive envrionment includes a drone experience zone and a racing car circuit for playing with remote-controlled cars. By creating standalone Electro Mart locations, eMart hopes to address some of the concerns consumers have when buying electronics. Beyond being a hub for the [latest gadgets](https://www.trendhunter.com/trends/samsung-baro-service), eMart is also testing other categories like fashion, beauty sporting goods and alcohol at Electro Mart. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 78% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### Why This Trend Is Growing - **Standalone Shopping Locations:** Opportunity to create standalone locations that focus on providing experiential shopping experiences, like eMart's Electro Mart. - **Experiential Retail:** The rise of interactive environments where consumers can test products before purchasing, such as eMart's Electro Mart. - **Expansion Into New Categories:** Exploring opportunities to expand into additional product categories beyond electronics, as demonstrated by eMart's testing of fashion, beauty, sporting goods, and alcohol at Electro Mart. ### Industries Being Reshaped - **Retail:** Retailers can consider creating standalone experiential stores like eMart's Electro Mart to enhance the shopping experience and attract customers. - **Electronics:** Electronics retailers can capitalize on the trend of experiential retail by providing interactive environments that allow customers to test products. - **Fashion, Beauty, Sporting Goods, and Alcohol:** Industries like fashion, beauty, sporting goods, and alcohol can explore partnerships or standalone locations within experiential stores to reach a wider consumer base and drive sales. ## Related on Trend Hunter - [Digital-First Tech Shops](https://www.trendhunter.com/trends/tech-shops.md) - [Interactive Store Hubs](https://www.trendhunter.com/trends/samsung-experience-store-at-scarborough.md) - [Experiential Music Stores](https://www.trendhunter.com/trends/roland-store.md) - [Fandom Culture Retail Experiences](https://www.trendhunter.com/trends/eb-trends-store-concept.md) - [Flagship Metaverse Retail Stores](https://www.trendhunter.com/trends/decentraland.md) - [Experiential Airline Stores](https://www.trendhunter.com/trends/emirates-world-travel-store.md) - [Experiential Convenience Stores](https://www.trendhunter.com/trends/familymart-announced.md) - [Compact In-Retail Designs](https://www.trendhunter.com/trends/ikea-shopin.md) - [Employee-Free Smart Stores](https://www.trendhunter.com/trends/teo-smart-stores.md)