# Energy-Measuring Clubs Absolut's 'Electrik House' Will Use Biometric Bracelets to Track Energy By Cadhla Gray | Published 2015-10-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/electrik-house References: [fastcocreate](http://www.fastcocreate.com/3052667/why-absolut-created-a-think-tank-to-plan-for-the-next-30-years-of-nightlife?partner=rss) & [finance.yahoo](http://finance.yahoo.com/news/absolut-unveils-absolut-electrik-house-130200732.html) Vodka brand ‘[Absolut](https://www.trendhunter.com/trends/absolut-tomorrowland)’ is using information gathered through its think tank to create an incredible futuristic club experience called 'Electrik House’ in Los Angeles. The night will feature a club that has been custom-tailored to the interests of this Millennial generation of club-goers. The brand learned that people were very nostalgic, with a desire for smaller venues that were more intimate -- similar to house parties back in the day. Everyone will wear biometric bracelets to track the energy levels of the crowd. When the crowd's communal energy reaches a certain level, other rooms will be unlocked, leading attendees to drone bartenders and a robot band. Sure to be memorable, Absolut's Electrik House will move nightlife into the future. Similarly in London, Absolut will host a unique club experience called #ElectrikLondon, also using technology to the fullest; taking people on a 360-degree virtual reality journey. The night will include rooms wrapped in motion reactive LED screens which transform based on movements from the crowds, laser art installations and holo-gauze technology which responds to sounds. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 50% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Biometric Bracelets:** The use of biometric bracelets to track energy levels in a crowd presents opportunities for personalized experiences and targeted marketing. - **Virtual Reality Journey:** The integration of virtual reality technology into club experiences opens up new possibilities for immersive and interactive entertainment. - **Motion Reactive LED Screens:** The utilization of motion reactive LED screens in club settings allows for dynamic visual displays that respond to crowd movements, enhancing the overall ambiance. ### Industries Being Reshaped - **Entertainment:** The entertainment industry can explore the use of biometric tracking and virtual reality technology to create innovative and engaging club experiences. - **Wearable Technology:** The wearable technology industry can further develop biometric bracelets to track energy levels in various settings, offering personalized insights and applications. - **Event Production:** Event production companies can incorporate motion reactive LED screens and other interactive technologies to enhance the visual appeal and engagement of club events. ## Related on Trend Hunter - [Music Festival Vodka Branding](https://www.trendhunter.com/trends/absolut-tomorrowland.md) - [Immersive Digital Raves](https://www.trendhunter.com/trends/antibody-club.md) - [Film-Inspired Cocktail Experiences](https://www.trendhunter.com/trends/wicked-cocktail-event.md) - [Next-Gen Whiskey Bars](https://www.trendhunter.com/trends/bulleit-limitless-lounge.md) - [Luxe Designer Beauty Activations](https://www.trendhunter.com/trends/light-club-20.md) - [Sober Sauna Experiences](https://www.trendhunter.com/trends/sober-sauna.md) - [Smart Mixology Speakeasies](https://www.trendhunter.com/trends/barsys-speakeasy.md) - [AI-Created Neighborhood Cocktails](https://www.trendhunter.com/trends/ai-generated-cocktails.md) - [Music Festival-Inspired Alcohol Bottles](https://www.trendhunter.com/trends/tomorrowland-x-absolut.md)