# Electrifying Luxury SUVs Land Rover Shows the Range_e Hybrid Prototye at 2011 Geneva Motor Show By Tracy Wallace | Published 2011-03-11 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/electrifying-luxury-suvs-land-rover-shows-the-range_e-hybrid-prototye-at-20 References: [earthtechling](http://www.earthtechling.com/2011/02/geneva-auto-show-land-rover-range_e/) & [landrover](http://www.landrover.com/gl/en/lr/marketsel) At the 2011 Geneva Motor Show, Land Rover unveils a prototype for the luxury automobile companies first dive into the hybrid auto pool with the Range_e. The 2012 Land Rover Range_e is a [diesel/electric hybrid](https://www.trendhunter.com/trends/rav4) that may go to market next year. The electric component to the car is fostered with a plug-in hybrid system which allows the SUV to run on 100% electrical power. The Range_e is equipped with a 3.0 litre TDV6 diesel engine with an eight-speed [ZF](https://www.trendhunter.com/trends/2025-plus-four) automatic transmission. Capable of achieving 89g of CO2, it has an EV range of 20 miles,and a range of 690 miles. The 2012 Land Rover Range_e, along with other eco-conscious automobiles presented at the 2011 Genever Motor Show, serves as proof that an eco-friendly future is not as far off as some think. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 21% | Activity: 28% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Luxury Hybrid Suvs:** Disruptive innovation opportunity: Developing high-end hybrid vehicles that combine luxury and eco-consciousness. - **Plug-in Hybrid Systems:** Disruptive innovation opportunity: Creating advanced plug-in hybrid systems that allow cars to run on 100% electrical power. - **Eco-friendly Automotive:** Disruptive innovation opportunity: Expanding the market for environmentally-friendly vehicles by creating more options for consumers. ### Where This Applies - **Automotive:** Disruptive innovation opportunity: Introducing more eco-conscious vehicles and technologies to transform the automotive industry. - **Luxury Goods:** Disruptive innovation opportunity: Integrating luxury and sustainability to meet the demand for environmentally-friendly high-end products. - **Energy:** Disruptive innovation opportunity: Developing advanced energy solutions to power electric and hybrid vehicles. ## Related on Trend Hunter - [Luxury Off-Road Electric SUVs](https://www.trendhunter.com/trends/range-rover-electric-prototype.md) - [Luxury Hybrid SUVs](https://www.trendhunter.com/trends/2021-range-rover-sport.md) - [Ultra-Efficient SUV Models](https://www.trendhunter.com/trends/hybrid-electric-suv.md) - [Agile Sports-Focused SUVs](https://www.trendhunter.com/trends/2023-range-rover-sport.md) - [Electric All-Wheel-Drive SUVs](https://www.trendhunter.com/trends/lexus-rz-450e.md) - [Long-Range PHEV SUVs](https://www.trendhunter.com/trends/omoda-7.md) - [Luxury Italian PHEVs](https://www.trendhunter.com/trends/2025-lamborghini-urus-se-plugin-hybrid.md) - [Full-Size Hybrid SUVs](https://www.trendhunter.com/trends/2026-toyota-land-cruiser-hybrid-300.md) - [Gold-Finished Electric SUVs](https://www.trendhunter.com/trends/manhart.md)