# Automotive Rebranded Logos GM Reworked Its Logo to Reflect Its Electrically-Powered Future By Daniel Johnson | Published 2021-01-15 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/electricallypowered-future References: [engadget](https://www.engadget.com/gm-logo-branding-electric-vehicles-210607845.html) & [gm](https://www.gm.com/) [GM](https://www.trendhunter.com/trends/chevrolet-bolt-campaign) announced that it will [modernize its logo](https://www.trendhunter.com/trends/reimagined-logo-desgin), which had been in use for more than 50 years, in favour of a new design that reflects the companies electrically-powered future. The new design uses lower case letters in place of the previous upper-case design, as well as a white background. Other new aspects of the logo include a square with round corners and three colors, including blue-black and a blue gradient. GM says that the new logo better reflects the companies electrically-powered future and the “clean skies of a zero-emissions future.” In addition to the redesigned logo, the company also launched a marketing campaign on Jan. 11, that focuses on the Ultium platform. The automotive company is dedicated to more sustainable practices and is investing $27 billion into EVs and hopes to have 30 on the market by 2025. Image Credit: GM ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 17% | Activity: 7% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Electric Vehicle Branding:** Opportunity to create new and modern logos for automakers that reflect their shift toward electric and sustainable vehicles. - **Minimalist Auto Logos:** Automotive companies are embracing simple and minimalist logos to better reflect their dedication to clean design and sustainable practices. - **Colorful Auto Branding:** Automakers are experimenting with incorporating bold and bright colors into their branding to create a sense of energy and excitement around electric and sustainable vehicles. ### Who This Affects Most - **Automotive:** Automakers have an opportunity to modernize their branding and messaging to better reflect a shift toward sustainable and electric vehicles. - **Marketing and Advertising:** Marketing and advertising agencies can help automotive companies launch campaigns that focus on the shift toward electric and sustainable vehicles, emphasizing new logo designs and branding. - **Graphic Design:** Graphic designers are in demand as automotive companies seek to create new and innovative logo designs that reflect a commitment to sustainability and clean design. ## Related on Trend Hunter - [EV Advertising Campaigns](https://www.trendhunter.com/trends/chevrolet-bolt-campaign.md) - [Reimagined Automotive Brands](https://www.trendhunter.com/trends/automotive-brand.md) - [Retro-Futuristic Electric Sedans](https://www.trendhunter.com/trends/buick.md) - [Intelligent Infotainment System Updates](https://www.trendhunter.com/trends/google-infotainment-system.md) - [Updated Automaker Emblems](https://www.trendhunter.com/trends/aston-martin-emblem.md) - [Revamped Sleek Electric Vehicles](https://www.trendhunter.com/trends/lyriq.md) - [Vivaciously Redefined Car Brands](https://www.trendhunter.com/trends/copy-nothing-campaign.md) - [Automotive Metaverse Boutiques](https://www.trendhunter.com/trends/metaverse-boutique.md) - [Automatic Electric Rebranding](https://www.trendhunter.com/trends/lancia.md)