# Plug-in Sports Cars Mitsubishi Enters the EV Marketplace with the 2010 i-MiEV By Katie Cordrey | Published 2009-02-21 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/electric-sports-cars-2010-mitsubishi-i-miev References: [news.cnet](http://news.cnet.com/8301-17912_3-10162553-72.html) & [redferret.net](http://www.redferret.net/?p=12657) The [Mitsubishi](https://www.trendhunter.com/trends/allnew-grandis) *i MiEV Sport Air* concept car is to be unveiled in Geneva this March, but Mitsubishi’s *i MiEV* 2010 [all-electric hatchback](https://www.trendhunter.com/trends/ev2) is already here. It is set for introduction to the Japanese market later this year. Mitsubishi hopes to bring it to the US market ‘soon.’ A gasoline version is currently for sale in Japan. The *i MiEV* is quiet and spacious and has better acceleration than the gasoline-only model. It’s shorter than an [Mini Cooper](https://www.trendhunter.com/trends/compact-ev) on the outside, but has a roomier interior. The gasoline version gets 50 mpg. The electric version has a 100 mile range promises to be a contender for the limited dollars of eco-conscious urban consumers. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 53% | Activity: 96% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Electric Sports Cars:** Mitsubishi's i-MiEV is already shaking up the sports car industry with an all-electric hatchback that is set to compete with gasoline-only models. - **Sustainable Transportation:** The i-MiEV's 100 mile all-electric range is sure to attract eco-conscious buyers looking for a sustainable transportation option. - **Compact Evs:** The i-MiEV's smaller size compared to traditional sports cars and its roomier interior are opening up new possibilities for compact EVs in the industry. ### Where This Applies - **Automotive Industry:** Mitsubishi's i-MiEV is disrupting the automotive industry by introducing a new all-electric hatchback option to compete with gasoline-only models. - **Electric Vehicle Industry:** The i-MiEV's impressive 100 mile all-electric range is a disruptive innovation in the EV industry, attracting eco-conscious consumers seeking sustainable transportation options. - **Urban Transportation Industry:** Mitsubishi's i-MiEV offers a compact and spacious option for urban transportation, disrupting the traditional sports car industry with its small size and roomy interior. ## Related on Trend Hunter - [Electrified Compact SUVs](https://www.trendhunter.com/trends/allnew-grandis.md) - [Sporty Fully-Electric Vehicle Models](https://www.trendhunter.com/trends/abarth-500e.md) - [Radical Two-Seater EVs](https://www.trendhunter.com/trends/gazoo-racing.md) - [Yellow Camouflage Electric Cars](https://www.trendhunter.com/trends/2025-Mini-Countryman-SUV.md) - [Japanese Electric Sports Cars](https://www.trendhunter.com/trends/honda-flagship.md) - [Curvaceous Electric Concept Cars](https://www.trendhunter.com/trends/curvaceous-electric-concept-cars.md) - [Conceptual Electric Sportscars](https://www.trendhunter.com/trends/r32ev-concept-model.md) - [Off-Road Minivan-Inspired SUVs](https://www.trendhunter.com/trends/mitsubishi-delica-d5.md) - [Reimagined Compact EVs](https://www.trendhunter.com/trends/compact-ev.md)