# Spontaneous Employee Dances This Electric Slide at Microsoft Store Video Makes Me Glad I Buy Apple By Marissa Brassfield | Published 2009-11-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/electric-slide-at-microsoft References: [holykaw.alltop](http://holykaw.alltop.com/microsoft-employees-force-coolnessfail-misera) & [engadget](http://www.engadget.com/2009/11/17/microsoft-store-employees-break-out-in-dance-video/) Okay, so I’m doing a little bit of gauntlet-throwing with my subtitle, but after watching this ‘[Electric Slide](https://www.trendhunter.com/trends/smirnoff-electric-guava) at [Microsoft](https://www.trendhunter.com/trends/windows-xp-crocs) store’ video, I’m relieved that I buy [Apple](https://www.trendhunter.com/trends/share-the-joy). Microsoft store employees in a Mission Viejo, CA store broke out in dance this week, performing the Electric Slide in an effort to showcase their fun sides. The Electric Slide at Microsoft Store video results, though, are mixed. Guy Kawasaki titled his Holy Kaw! post “Microsoft employees force coolness…fail miserably.” Even Windows fans are crying “Fail.” See if you can get through the video above long enough to weigh in below. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 43% | Activity: 88% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Employee Engagement Activities:** Implementing spontaneous employee dances as a way to engage and showcase the fun side of employees. - **Brand Personality:** Using spontaneous employee dances as a method to create a more relatable and fun brand image. - **Social Media Virality:** Capitalizing on the potential for viral videos by encouraging employees to perform spontaneous dances. ### Who This Affects Most - **Retail:** Retail stores can leverage spontaneous employee dances to create a unique and engaging in-store experience for customers. - **Tech:** Tech companies can adopt spontaneous employee dances as a way to boost employee morale and create a positive work environment. - **Entertainment:** Entertainment companies can explore partnerships with businesses to create choreographed dances that align with their brand and values. ## Related on Trend Hunter - [Software-Inspired Clog Designs](https://www.trendhunter.com/trends/windows-xp-crocs.md) - [Retro Tech Sweaters](https://www.trendhunter.com/trends/microsoft-holiday-sweater.md) - [Mini Musical Productivity Ads](https://www.trendhunter.com/trends/the-big-meeting.md) - [Millennium Operating System Sweaters](https://www.trendhunter.com/trends/windows-ugly-sweater-bliss-edition.md) - [Amusing Work Platform Ads](https://www.trendhunter.com/trends/monday-platform.md) - [Vibrant Snowy Holiday Campaigns](https://www.trendhunter.com/trends/share-the-joy.md) - [Interactive Dance Games](https://www.trendhunter.com/trends/dance-it.md) - [Wireless Non-Slip Dance Mats](https://www.trendhunter.com/trends/fwfx.md) - [Short Film-Inspired Ads](https://www.trendhunter.com/trends/the-underdogs.md)