# Personalized 3D-Printed Shavers Philips is Now Helping Consumers Make Their Own Electric Shavers By Laura McQuarrie | Published 2016-01-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/electric-shavers References: [3dprint](http://3dprint.com/116441/philips-125-3d-printed-shavers/) & [3dshaver](http://www.3dshaver.com/) In celebration of its 125th anniversary, [Philips](https://www.trendhunter.com/trends/philips-series-9-pro-electric-shaver) is now running a pilot program that will make it possible for consumers to create their own [3D-printed electric shavers](https://www.trendhunter.com/trends/futura-avant-lab). Online, Philips has created a microsite where consumers can begin creating their own shaver. There are two base designs to choose from, which can be further modified to include an open body or a foot stand. Colors and personalized messages can be added to the electric shaver before pairing the customized device with a [grooming accessory](https://www.trendhunter.com/trends/foil-shaver). To coincide with its anniversary year, only 125 units will be manufactured. With shipping and taxes, the cost of the unit is about ‎€ 99—considering that Father's Day is coming up, these shavers would make a fantastic one-of-a-kind gift. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 24% | Activity: 75% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Personalized 3D Printing:** The trend of personalized 3D printing can be leveraged by companies in the grooming and personal care industry to offer customized products to consumers. - **Direct-to-consumer Manufacturing:** The direct-to-consumer manufacturing trend provides companies with an opportunity to offer customizable products without the need for a middleman, allowing for faster delivery times and increased efficiency in the process. - **Limited Edition Products:** Creating limited edition products, as done by Philips for their personalized 3D-printed shavers, can help to create scarcity and exclusivity, driving demand for the product. ### Where This Applies - **Grooming and Personal Care Industry:** The grooming and personal care industry can benefit from the trend of personalized 3D printing to offer customized products to consumers, such as 3D-printed razors, combs, and brushes. - **3D Printing Industry:** With the trend towards personalized 3D printing, the 3D printing industry has an opportunity to expand its offerings and establish itself as a mainstay in the personalized consumer goods market. - **Gift and Retail Industry:** The limited edition personalized 3D-printed shavers from Philips is a great example of how the gift and retail industry can leverage the trend of customized products to increase sales and appeal to a wider consumer base. ## Related on Trend Hunter - [Hair-Lifting Electric Shavers](https://www.trendhunter.com/trends/philips-series-9-pro-electric-shaver.md) - [Palm-Sized Shavers](https://www.trendhunter.com/trends/panasonic-palm-shaver.md) - [Premium Electric Razors](https://www.trendhunter.com/trends/p3pro.md) - [Cyberpunk-Style Face Shavers](https://www.trendhunter.com/trends/motorzero30.md) - [Contoured Ceramic Shavers](https://www.trendhunter.com/trends/ceramic-shaver.md) - [Compact Electric Razors](https://www.trendhunter.com/trends/arc5.md) - [Next-Level Head Shaving](https://www.trendhunter.com/trends/best-electric-head-shaver.md) - [Chaotic Grooming Games](https://www.trendhunter.com/trends/philips-oneblade-body-royale.md) - [User-Friendly High-End Grooming Tools](https://www.trendhunter.com/trends/foil-shaver.md)