# Flexible Rotary Razors This Electric Rotary Shaver from Remingron Boasts an Adjustable Head By Laura McQuarrie | Published 2016-04-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/electric-rotary-shaver References: [remingtonproducts](http://www.remingtonproducts.com/mens/shavers/rotary-shavers/XR1470-Hyperflex-Advanced-Rotary-Shaver.aspx) [Remington's](https://www.trendhunter.com/trends/remington-styling-tools) Maximum Comfort HyperFlex is a precision electric rotary shaver that gives men more control and comfort when it comes to shaving the contours that are unique to their own face and neck. The shaver gets its name from innovative HyperFlex technology that makes it possible to adjust the entire head to suit any shaving angle. On top of this, the ActiveContour feature means that the shaver head stays in close contact with the skin in order to provide a close, comfortable shave. Finally, the electric rotary shaver's [three floating heads](https://www.trendhunter.com/trends/motorzero30) have the ability to tilt independently in order to provide a more flexible shave. There are also a few more details that make this shaver a standout. The device can be used wet or dry and boasts an anti-microbial additive that prevents bacteria from growing on the device. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 3% | Activity: 6% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Adjustable Shaver Heads:** Opportunity to disrupt the grooming industry by developing adjustable shaver heads that can be customized to fit the contours of each individual's face and neck. - **Hyperflex Technology:** Opportunity to innovate in the electric shaver industry by incorporating HyperFlex technology that allows for adjustable shaving angles for improved control and comfort. - **Anti-microbial Additives:** Opportunity to disrupt the personal care industry by integrating anti-microbial additives into grooming devices to prevent bacterial growth and improve hygiene. ### Where This Applies - **Grooming:** Opportunity for disruption in the grooming industry by developing innovative grooming products with adjustable shaver heads and HyperFlex technology. - **Electric Shavers:** Opportunity to stand out in the electric shaver industry by offering products with HyperFlex technology and adjustable shaving angles for a more comfortable and precise shave. - **Personal Care:** Opportunity for innovation in the personal care industry by incorporating anti-microbial additives into grooming devices to enhance hygiene and prevent bacterial growth. ## Related on Trend Hunter - [Rotating Smooth Shavers](https://www.trendhunter.com/trends/electric-shaver-s302.md) - [Ergonomic High-Performance Head Shavers](https://www.trendhunter.com/trends/manscaped-dome-shaver-pro.md) - [Mens Sensitive Skin Razors](https://www.trendhunter.com/trends/bic-flex-5-sensitive-razor.md) - [Two-in-One Grooming Razors](https://www.trendhunter.com/trends/bic-flex-5-trim-shave.md) - [Men's Safety Razors](https://www.trendhunter.com/trends/supplys-max-razor.md) - [Premium Electric Razors](https://www.trendhunter.com/trends/p3pro.md) - [Two-in-One Shaving Razors](https://www.trendhunter.com/trends/multiglider.md) - [Compact Electric Razors](https://www.trendhunter.com/trends/arc5.md) - [Pivoting Low-Cost Razors](https://www.trendhunter.com/trends/harrys-plus.md)