# Pee-Powered Party Campaigns The 'Electric Pee' Campaign Transformed Urine into Music By Alexander Lam | Published 2013-06-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/electric-pee References: [adsoftheworld](http://adsoftheworld.com/media/ambient/afroreggae_electric_pee) & [jwt](http://www.jwt.com/blog/the_work/afroreggae-and-jwt-brazil-give-power-to-the-pee/) In order to reduce public urination, Brazilian ad agency JWT developed a "[carnival music truck powered by pee](https://www.trendhunter.com/trends/energy-generating-soccer-ball)" called 'Electric Pee.' The campaign was created for non-profit organization AfroReggae with the intention of encourage party-goers to pee in the correct place. Urinals with generators were installed in order to collect energy from the act of releasing urine. That energy was then used to power a music truck. The more people that peed in the correct place, the more music. The [urinals worked like a hydroelectric powerplant](https://www.trendhunter.com/trends/modern-urinal-design). The stream of urine was used to rotate a dynamo which generated electricity. For three days, electricity was collected in order to power the music truck. The resulting power provided music for over 200,000 people. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 65% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Hydroelectric Pee:** The use of urine to generate electricity presents possibilities for sustainable power sources. - **Interactive Advertising:** Interactive advertising campaigns that engage people through unconventional means can increase brand awareness and social impact. - **Socially Responsible Marketing:** Marketing campaigns that promote social responsibility and positive behavior change can align a brand with a larger cause and inspire consumer loyalty. ### Sectors Adopting This - **Renewable Energy:** The renewable energy industry can explore urine as a power source and develop innovative ways to transform waste into energy. - **Marketing and Advertising:** Marketing and advertising agencies can harness unconventional and interactive campaigns to increase brand awareness and drive social impact. - **Non-profit Organizations:** Non-profit organizations can partner with brands to create socially responsible marketing campaigns that promote their cause and drive positive behavior change. ## Related on Trend Hunter - [Energy-Saving Beer Campaigns](https://www.trendhunter.com/trends/ad-that-saves-energy.md) - [Beer-Cooling Billboards](https://www.trendhunter.com/trends/heineken-billboard.md) - [Hydrating Outdoor Billboards](https://www.trendhunter.com/trends/bpm-pay.md) - [Musical Beer Campaigns](https://www.trendhunter.com/trends/desperados-beer.md) - [Festival-Focused Toilet-Sharing Initiatives](https://www.trendhunter.com/trends/home-toilet.md) - [Hilarious Female-Supporting Beer Ads](https://www.trendhunter.com/trends/beaver-water.md) - [Unapologetic Women-Centric Campaigns](https://www.trendhunter.com/trends/o-positiv-health.md) - [Beer-Pouring Party Billboards](https://www.trendhunter.com/trends/jubel-billboard.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md)