# Electric Outerwear Editorials Paola Kudacki Captures Neon Coats in Harper's Bazaar Russia By Marissa Liu | Published 2009-10-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/electric-in-harpers-bazaar-russia References: [forums.thefashionspot](http://forums.thefashionspot.com/showpost.php?p=6345369&postcount=22) & [bazaar.ru](http://www.bazaar.ru) Model Tanya Dziahileva is 'Electric' in Harper's Bazaar Russia. The bright-hued editorial, photographed by Paola Kudacki, appears in the magazine's November 2009 issue. Dziahileva is clad in a tight, hooded black top under many [neon colored coats](https://www.trendhunter.com/trends/transhabit-collection). 'Electric' in Haprer's Bazaar Russia has a very industria 80's feel. Alison Edmond styled the shoot and features garments by Michael Kors, Sportmax, Ohne itel, Louis Vuitton, Missoni, [Alexander McQueen](https://www.trendhunter.com/trends/mcqueen-holiday-2025), and Gucci. **Implications** - Now that the recent economic downturn has come and gone, youth consumers are feeling less apprehensive about their financial security. These consumers are ready to abandon any conservative leanings when it comes to fashion. Companies should offer this group [bold and ostentatious choices](https://www.trendhunter.com/trends/people-will-talk) which they can use to express their inward feelings of security to their peers. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 50% | Activity: 12% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Bold Outerwear:** Companies should offer bold and ostentatious choices for consumers to express their financial security. - **Neon Fashion:** Fashion companies should consider neon colors as a fashionable option. - **80's Revival:** Fashion trends from the 80's may be making a comeback. ### Industries Being Reshaped - **Fashion:** Bold outerwear and neon colors may be popular among young consumers. - **Photography:** Photographers can experiment with neon colors and 80's inspired themes. - **Marketing and Advertising:** Companies can create marketing campaigns that highlight bold, neon-colored fashion choices. ## Related on Trend Hunter - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [LED-Infused Festival Fashion](https://www.trendhunter.com/trends/tinsel-arcade.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Provocative Pre-Fall Fashion](https://www.trendhunter.com/trends/back-2-camp.md) - [Vibrant Collaborative Geometric Fashion](https://www.trendhunter.com/trends/roksanda-1.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [Futuristic Fall-Centric Fashion](https://www.trendhunter.com/trends/origins-collection.md)