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# Vibrant Hoop Sneakers
The Electric Green Hyperdunk 2013 is Eye-Catching and Lightweight

By Thomas Wade-West | Published 2013-09-18 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/electric-green-hyperdunk-2013
References: [fancy](http://fancy.com/things/367142348896864227/Nike-Hyperdunk-2013-Basketball-Shoes)

Basketball athletes and street fashionistas are looking forward to [Nike's](https://www.trendhunter.com/trends/luka-4) 'Electric Green' Hyperdunk 2013. These sneakers feature top-notch technology perfect for slamming and jamming this basketball season.

The Hyperdunk 2013 is a technical basketball sneaker, which features [Flywire](https://www.trendhunter.com/trends/gt-cut-3) and Lunarlon technology -- one of the leaders in crafting lightweight, foot-forming and traction-heavy sneakers. The 'Electric Green' colorway features a lime volt across both the uppers, midsole and tongue of the sneaker. The heel tab features a reptilian-esque pattern, and black accents the outsole, edges, swoosh and Flywire.

Whether you're looking to take your game to the next level, or are interested in impressing women (and men) this fall, consider the Electric Green Hyperdunk 2013. The sneaker releases in the next few months and will be available at the online Nike store and select retailers.

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 29% | Activity: 29% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What's Driving This Trend

- **Lightweight Footwear:** Creating sneakers that are lightweight, form-fitting, and offer exceptional traction provides a disruptive innovation opportunity in the sports footwear industry.
- **Vibrant Colorways:** Introducing bold and eye-catching colors in footwear designs opens up opportunities for disruptive innovation in the fashion industry, appealing to a wide range of consumers.
- **Technical Performance Features:** Incorporating advanced technologies like Flywire and Lunarlon into footwear design presents disruptive innovation opportunities for the sports equipment industry, enhancing performance and comfort.

### Who This Affects Most

- **Sports Footwear:** The sports footwear industry can explore disruptive innovation by focusing on creating lightweight and performance-enhancing sneakers.
- **Fashion:** The fashion industry can disrupt traditional norms by introducing vibrant and bold colorways in footwear designs to attract and engage fashion-forward consumers.
- **Sports Equipment:** Incorporating advanced technologies like Flywire and Lunarlon into footwear design presents disruptive innovation opportunities for the sports equipment industry, enhancing performance and comfort.

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