# Personified Food Ads The Bosch Electric Food Chopper Will Make Your Veggies Scream By Shelby Lee Walsh | Published 2010-03-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/electric-food-chopper References: [adsoftheworld](http://adsoftheworld.com/media/print/bosch_veggi_fear_salad) & [caplans](http://www.caplans.ca/?gclid=CIDHhqK_qaACFekD5QodKU1ecQ) [Bosch](https://www.trendhunter.com/trends/smart-food-processor) now has an electric food chopper that will make your veggies scream in terror (as these print ads quite literally display) With 550 watts of power, the MMR 1501 electric food chopper is one mean way to chop up your greens. Advertising agency [DDB](https://www.trendhunter.com/trends/cargurus-latest-ad) from Düsseldorf, Germany are the great minds behind this great personified food campaign. Published just this year, this ad is sure to make you treat your veggies with love and respect before you throw them in the grinder. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 94% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Personified Food Ads:** Create advertising campaigns that anthropomorphize food to evoke emotional response and consumer engagement. - **Electric Food Chopper:** Incorporate advanced electric food chopper technology with high wattage power to efficiently chop vegetables and other food items. - **Veggie Love and Respect:** Promote the concept of treating vegetables with love and respect to encourage healthier eating habits and reduce food waste. ### Industries Being Reshaped - **Advertising:** Explore innovative approaches in food advertising by incorporating anthropomorphic elements into campaigns to increase consumer interest and engagement. - **Appliances:** Develop advanced electric food choppers with higher wattage power and improved cutting technology for more efficient food preparation. - **Food and Beverage:** Market the value of mindful eating and encourage consumers to treat vegetables with care, leading to healthier lifestyles and reduced food waste. ## Related on Trend Hunter - [Quirky Plant-Based Food Ads](https://www.trendhunter.com/trends/gosh-food.md) - [Made-to-Order Burger Ads](https://www.trendhunter.com/trends/burger-kings-advertisements.md) - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md) - [Boxing-Inspired Measuring Tools Campaigns](https://www.trendhunter.com/trends/bosch-power-toolsboschpowertoolshaspremieredanewmarketingcampaigntitled.md) - [Alternative Butter Ads](https://www.trendhunter.com/trends/crush-expectations.md) - [Connected Meal Preparation Appliances](https://www.trendhunter.com/trends/smart-food-processor.md) - [Manual Food Processors](https://www.trendhunter.com/trends/manual-food-processor.md) - [AI-Powered QSR Campaigns](https://www.trendhunter.com/trends/fastfood-ad.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md)