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# Facial Recognition Crossover Concepts
This Vehicle Lets Drivers Control Features Using Their Face

By Rahul Kalvapalle | Published 2018-01-10 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/electric-crossover
References: [newatlas](https://newatlas.com/kia-niro-ev-concept/52877/) & [kianewscenter](https://www.kianewscenter.com/News/-boundless-for-all---kia-presents-vision-for-future-mobility-at-ces-2018/s/8efb1969-2321-4709-be60-013cc0b3ff1a)

South Korean automaker [Kia](https://www.trendhunter.com/trends/electric-suv-concepts) has launched an innovative new series of electric crossover concepts in the form of the [Niro](https://www.trendhunter.com/trends/2022-kia-niro) [EV](https://www.trendhunter.com/trends/kia-ev9-advntr-and-pv5-wkndr-concepts) range, a collection of futuristic automobiles that makes use of a slew of high-tech innovations.

One of the most eye-catching features of the Niro EV electric crossover collection is the presence of facial recognition, which allows drivers to essentially log in to the vehicle's built-in command system using their unique facial features. This enables the car to establish presets for personal preferences. In addition to the convenience of preset features, the facial recognition system also prevents vehicle thieves from making off with the vehicle.

Elsewhere, this crossover concept also features pedestrian detection technology, proving that it's not solely focused on the driver but on the surrounding traffic environment as well. All in all, this is a concept vehicle that showcases how some of the most cutting-edge technologies can be used to enhance vehicle safety and convenience.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 69% | Activity: 39% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What Makes This Trend Stand Out

- **Facial Recognition in Vehicles:** Leveraging facial recognition technology in vehicles allows for personalized presets and enhanced security.
- **Pedestrian Detection Technology:** Integrating pedestrian detection technology in vehicles improves safety by focusing on the surrounding traffic environment.
- **High-tech Innovations in Automobiles:** The Niro EV range exemplifies how advanced technologies can be utilized to improve vehicle convenience and safety.

### Sectors Adopting This

- **Automotive:** The automotive industry can leverage facial recognition and pedestrian detection technologies to develop safer and more personalized vehicles.
- **Technology:** The integration of facial recognition and pedestrian detection technologies in vehicles presents opportunities for tech companies to innovate in the automotive sector.
- **Consumer Electronics:** Consumer electronics companies can explore collaborations with automakers to incorporate facial recognition and pedestrian detection technologies into future vehicle models.

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